In a strategic move to bolster growth, Checkd Group has appointed James Prosser as Growth Director, a new role designed to enhance conversion and revenue channels. Prosser transitions into this position following a successful stint as Growth Consultant for the technology-led sports betting firm, beginning in April 2024. His expertise has already contributed significantly to the development of Checkd Group’s SmartPicks Pro tool and other pivotal initiatives.
A Role Focused on Conversion and Revenue Growth
In his new role, Prosser will focus on optimizing conversion touchpoints and CRM, in addition to broader revenue initiatives across the UK and US markets. His appointment aligns with Checkd Group’s ongoing efforts to improve conversion rates and elevate top-of-funnel traffic across its product suite.
Praise from Checkd Group Leadership
Alex Beecham, Managing Director at Checkd Media, praised Prosser’s impact, saying, “James has truly hit the ground running at Checkd Group, finding quick wins and longer-term opportunities to improve conversion and drive revenue.”
Extensive Industry Experience Brought to Checkd Group
James Prosser brings over a decade of industry experience, having previously served as Affiliate Director at Spotlight Search Group and co-founded Free Super Tips and myracing. His strategic insights will be instrumental as Checkd Group embarks on an ambitious period of growth, including the recent launch of the smart acca tool in partnership with 888Africa.
Building Momentum for Future Success
Prosser expressed enthusiasm for his new role: “I have been very impressed with the success that Checkd Group has achieved in the past six months, having seen first hand the significant increases in organic traffic and users for our Footy Accumulators site, plus a large increase in bookmaker clickouts in that time.
“I have had the pleasure of working with an extremely welcoming and engaged team at Checkd Group, and I am eager to continue working towards the company’s clear vision for growth, with new features and projects lined up for the coming year.”
With Prosser’s permanent addition, Checkd Group is set to capitalize on emerging opportunities in the dynamic sports betting landscape.
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