After posting a record breaking final quarter results in 2017, affiliate marketing network Catena Media looks set to continue its expansion plans with the acquisition of online betting comparison site, BETFREEBETS.UK.
Acquisitions are clearly at the forefront of the thoughts of Catena Media after the group expanded this year with deals to purchase football analysis and news portal Squawka, as well as a conscious effort to build a German footprint with a €9.5 million acquisition of Dreamworx Online Ltd.
Catena’s CEO Henrik Persson Ekdahl described the company’s latest venture as “a strategic acquisition”, emphasising that it already has a strong UK presence, Ekdahl with the deal allowing Catena to “continue focusing on the UK Market”.
He also revealed that the assets of the site will be integrated into Catena’s burgeoning London office, outlining that Catena has the infrastructure to ensure that the acquisition is fulfilled to its maximum potential.
Looking ahead after the group released record breaking results, Ekdahl stated:
“Innovation is one of our strategic pillars and is critical to our strategy for creating organic growth. During the fourth quarter, we significantly increased our efforts in product innovation and the plan for 2018 is to continue this focus.”
“We are currently investing in various technologies to improve our products’ performance and technical infrastructure. We are continuously exploring innovations, such as Blockchain, and how these can be utilised to strengthen our value chain and ultimately improve our deliverables.”
