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Porter's Five Forces: Building competitive affiliate program marketing plans
If you’ve studied economics, you’ll have heard of Porters Five Forces. The Porters Five Forces analysis framework covers the exact market forces that shape every industry. One of the questions I am asked... Read More
Article
• March 6, 2019
By Affiverse
Oddschecker pledges Injured Jockeys Fund donation during Cheltenham
Oddschecker has pledged to donate 5p from every bet placed on Cheltenham Festival to the Injured Jockeys Fund (IJF). Punters must simply place their £1+ bet on any Cheltenham race... Read More
Article
• March 5, 2019
By Affiverse
The importance of compliance for affiliates in the US
One of the challenges that many affiliates now face is ensuring that they adhere to industry-imposed compliance measures. As seen in New Jersey this week, it can have negative implications... Read More
Article
• March 5, 2019
By Affiverse
Catena Head of Sales joins payment provider Zimpler
Rhi Burns will join Zimpler, heading up the commercial team in Malta as the payment provider’s Chief Commercial Officer, it emerged yesterday. Formerly Head of Sales at Catena Media, Burns’ primary... Read More
Article
• March 5, 2019
By Affiverse
Raketech moves for optimal financing structure clearing corporate debt
The governance of Stockholm Nasdaq-listed industry affiliate marketing network Raketech Group Plc, has announced that it has achieved a significant post-IPO benchmark, clearing its corporate debt of €7.7 million. The... Read More
Article
• March 4, 2019
By Affiverse
Rhi Burns, Catena Media: Behind the scenes with a super-affiliate
Affiverse CEO Lee-Ann Johnstone caught up with Rhi Burns, Head of Sales at Catena Media, who gives us an insight into what happens behind the scenes at a super-affiliate company. The... Read More
Article
• March 4, 2019
By Affiverse
Russian affiliate network launched using Matching Visions software
Russian affiliates bookmaker-ratings.ru and vseprosport.ru have launched an affiliate network using Matching Visions software. Entitled uffiliates.ru, the network will be centred around legal Russian betting operators. Unique to the Russian... Read More
Article
• March 1, 2019
By Affiverse
Tradedoubler announces new blockchain-backed open platform
Digital marketing firm Tradedoubler has announced its product vision of an open platform that will ‘enable automated and transparent direct relationships between advertisers and publishers using Blockchain technology for the... Read More
Article
• March 1, 2019
By Affiverse
How will digital marketing change in 2019?
As technology evolves, so do digital marketing techniques. It’s essential that you are up-to-date with these trends so you can make the most of your portal. We’ve listed some changes... Read More
Article
• February 28, 2019
By Affiverse
Double partnership sees Rightlander enter newly-regulated Swedish market
Rightlander has entered the recently regulated Swedish market with tier one operators LeoVegas and the Kindred Group. The partnership allows both operators to ensure that the affiliates promoting their brands... Read More
Article
• February 26, 2019
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Article
The Affiliate Management Performance Program (AMPP) – Your Competitive Edge
Affiliate marketing is evolving at lightning speed, and staying ahead requires more than just access to the right tools – it demands expertise, strategy, and a performance-driven mindset. That’s why...
Podcast
Navigating Finance Partnerships: Insights from Finder’s Stephen Davis
In this episode, Lee-Ann Johnstone interviews Stephen Davis from Finder.com, discussing the intricacies of finance affiliate marketing. Stephen shares his journey into the finance sector, the current state of the...
Affiverse Partner
Article
How To Break Into Top Media Buying
Words: Iryna Teut, Head of HR Pin-Up Traffic In 2025, iGaming is one of the fastest-growing and most in-demand industries for people who want to build a career in international...
Affiverse Partner
Article
Best Accounting Software for SME Affiliate Entrepreneurs: Sage vs. Top Alternatives  
Running an affiliate marketing business as an SME entrepreneur means balancing global transactions, complex commission structures, and ever-changing tax regulations. While spreadsheets or basic tools might work temporarily, if you’re...
Affiverse Partner
Article
Google updates gambling advertising policy—how it affects affiliates
Google has announced significant updates to its gambling advertising policies which are due to take effect on April 14, 2025. These revisions aim to make gambling-related definitions more clear, while...
Webinar
Webinar Insights: Scaling Smarter & Partnering Better in Lead Generation for 2025
In a recent Affiverse webinar, Lee-Ann Johnstone, founder of Affiverse, sat down with Simon Delaney, CEO of Databowl, to discuss lead generation strategies in 2025. The webinar looked at how...
Article
Why Your Boss Needs to Send You to ELEVATE 2025
Picture this: You’re on a sun-drenched terrace overlooking the vibrant city of London, drink in hand, deep in conversation with a leading expert in affiliate marketing. Around you, industry giants...
Article
Issue 2 of Affiverse Magazine Is Here – Get Your Copy Now!
The wait is over! Affiverse Magazine – Issue 2 has officially dropped, and it’s packed with powerful insights and actionable strategies that every affiliate marketer needs to succeed in 2025....