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You would be forgiven for believing that FAQ pages are just there to save the customer service team some time. Yes, they answer frequent questions and cut down on the

For any affiliates and marketing teams around the world, third-party cookies have proven themselves to be extremely valuable resources over recent years. However, this era is set to come to

Tokipot has partnered with Cellxpert, Leading Affiliate Platform provider, to launch an innovative, patented “Live Fantasy” sports and esports betting affiliate program. LOTP Limited (Lord Of The Pot Limited), the

The popular software developer NetGaming has partnered with First Look Games, allowing them access to this platform’s casino affiliate network. This will help them to boost their marketing activity and

For any affiliates hoping to boost their ranking and drive traffic in 2021, E-A-T is something that needs to be considered carefully. There has been a lot of debate over

We’ve hit December and the season of giving and festive cheer. I usually love this time of year, because I start to think about the year ahead and what we’ll plan

OTT sporting broadcaster DAZN Group has sold its European football assets to Integrated Media Company (IMC). Through this sale, the new digital publisher will acquire DAZN’s Goal.com, VoetbalZone and SPOX

The third Digital Marketing Mixer, hosted by Lee-Ann Johnstone, has been confirmed for the evening of 28th August 2020.  Taking place between 4pm and 6pm BST, next month’s event will

Words by PlayAttack Affiliates  During the election night that was going to determine whether G.W Bush or Al Gore would win the 2000 US presidential race, the viewership of the

At the moment, iGaming affiliates in the UK still aren’t regulated to the same level as gambling operators. While they have to adhere to advertising laws, there isn’t any due

The past three months or so have been challenging for all industries. But in spite of this, one gleaming light has continued to burn brightly. What are we talking about?

Tech giant Google is making all advertisers go through a verification program, in a bid to increase transparency.  Originally brought in for political ads in 2018, the company has now