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Meta is getting rid of its live commerce features. Both Instagram and Facebook are about to lose a feature that might have been a big hit for online marketers. So

If you’ve seen any Instagram news lately, it’s probably been that of the Instagram revolution. A few brave users stood up to The Man, in this case Instagram chief Adam

Whether we like it or not, the UK and probably the western world are on the cusp of another recession. Having only just recovered from the last recession in 2008,

Running a successful affiliate program takes a lot of hard work and dedication. If you want your affiliate program to seriously benefit your business, you need to work hard to

Influencers have always been in the business of selling themselves. As a brand, as a small business owner, as a relatable online friend, and now as an employee with the

Did you know that 70% of the American population are gamers playing some type of video game every day? That figure doesn’t even include the people who are playing mobile

Digital marketing has reinvented the marketing industry in a way that has never been seen before. With digital marketing including everything from social media promotions, websites, SMS marketing and email

Fraudulent activity including the use of bot programs used to target marketing campaigns is increasingly common. They can be particularly harmful when used in a way that the business may

The cost-per-click model, or CPC, has been the bread and butter of affiliate marketing since its inception. Affiliates include a link in their content, be that a blog or an

A new partnership between affiliate and advertising compliance experts, Rightlander and business intelligence agency Awin has come to fruition, resulting in a product enhancement that aims to support businesses who

Have you ever considered that marketing is all about psychology? The concept relies on the idea of you getting into the minds of your customers. Marketers use everything from data

Have you ever thought much about why you may prefer a certain product or service while your friend might choose something different? Wondered why you opt for Papa John’s pizza