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Affiliate Profile: Wag.io Founder Roo Wright
We track down some of the most established names in the affiliate space for our Affiliate Profile. This week, wag.io founder Roo Wright reflects on his ascent through the sector,... Read More
Article
• November 6, 2018
By Affiverse
Affiliate Budget Reaction: Account closures and aggressive restrictions
Delivering yesterday’s Budget, Chancellor Philip Hammond delivered a hammer blow to the British betting industry, confirming an increase from 15% to 21% on remote gaming duty (RGD). Hammond argued that... Read More
Article
• October 30, 2018
By Affiverse
Email marketing – why subject lines really matter
We all get a lot of emails. Sifting through emails in multiple inboxes seems to be a daily struggle. Looking for the correspondence that actually matters to us is a skill... Read More
Article
• October 22, 2018
By Affiverse
Cherry acquires remaining 5% of Swedish affiliate Game Lounge
Cherry AB has signed an agreement to acquire the remaining shares in high-profile affiliate company Game Lounge, thus gaining 100% ownership. The purchase consideration consists of three parts, with Cherry... Read More
Article
• October 17, 2018
By Affiverse
Creating a trade body for the affiliate sector
The compliance panel at last month’s AffiliateFEST event was one that stoked up a lot of interesting debate from panelists and audience members alike. One interesting talking point to emerge from it... Read More
Article
• October 15, 2018
By Affiverse
Why PR is so important for your affiliate brand
A press release involves an entirely different style of writing than most affiliates are accustomed to. If you want to bring in new traffic to your site using a PR... Read More
Article
• October 11, 2018
By Affiverse
Affiliate to Influencer – How you can change your game
At AffiliateFEST, we had the pleasure of welcoming Ben Jeffries from Influencer.com to our stage for the keynote speech of the day. In this article, we’ll be giving you an... Read More
Article
• October 3, 2018
By Affiverse
Attribution modelling: affiliate friend or digital foe?
If you undertake multiple acquisition marketing activities, then you might have an overall view of how these campaigns are going, but with attribution modelling in place it can allow you... Read More
Article
• September 12, 2018
By Affiverse
Perfecting your affiliate sales pitch at conferences
With Betting on Sports week just around the corner, you may be thinking about how you can make the most of your time at all the conferences and networking events.... Read More
Article
• September 5, 2018
By Affiverse
Understanding the importance of regression analysis
Most affiliates, spend a lot of time monitoring their site traffic. It’s a cornerstone of any successful affiliate business. One thing that you might not be aware of yet is... Read More
Article
• September 3, 2018
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Article
The Affiliate Management Performance Program (AMPP) – Your Competitive Edge
Affiliate marketing is evolving at lightning speed, and staying ahead requires more than just access to the right tools – it demands expertise, strategy, and a performance-driven mindset. That’s why...
Podcast
Navigating Finance Partnerships: Insights from Finder’s Stephen Davis
In this episode, Lee-Ann Johnstone interviews Stephen Davis from Finder.com, discussing the intricacies of finance affiliate marketing. Stephen shares his journey into the finance sector, the current state of the...
Affiverse Partner
Article
Everflow and Skimlinks Unite to Deliver Enhanced Revenue Channels for Premium Brands
New publisher partnership connects leading brands with thousands of vetted publishers to uncover additional revenue streams through Everflow’s Marketplace Everflow, a premier partner marketing platform, has announced a strategic collaboration...
Affiverse Partner
Article
Best Accounting Software for SME Affiliate Entrepreneurs: Sage vs. Top Alternatives  
Running an affiliate marketing business as an SME entrepreneur means balancing global transactions, complex commission structures, and ever-changing tax regulations. While spreadsheets or basic tools might work temporarily, if you’re...
Affiverse Partner
Article
Google updates gambling advertising policy—how it affects affiliates
Google has announced significant updates to its gambling advertising policies which are due to take effect on April 14, 2025. These revisions aim to make gambling-related definitions more clear, while...
Webinar
Webinar Insights: Scaling Smarter & Partnering Better in Lead Generation for 2025
In a recent Affiverse webinar, Lee-Ann Johnstone, founder of Affiverse, sat down with Simon Delaney, CEO of Databowl, to discuss lead generation strategies in 2025. The webinar looked at how...
Article
Why Your Boss Needs to Send You to ELEVATE 2025
Picture this: You’re on a sun-drenched terrace overlooking the vibrant city of London, drink in hand, deep in conversation with a leading expert in affiliate marketing. Around you, industry giants...
Article
Issue 2 of Affiverse Magazine Is Here – Get Your Copy Now!
The wait is over! Affiverse Magazine – Issue 2 has officially dropped, and it’s packed with powerful insights and actionable strategies that every affiliate marketer needs to succeed in 2025....