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By Affiverse
Affiliate comparisons must "focus on establishing the difference between legal and offshore operators"
Gambling.com Group Chief Executive Charles Gillespie has claimed that many US consumers “still don’t understand the difference” between legal and offshore operators, and advised that “affiliate comparisons need to be... Read More
Article
• December 3, 2018
By Affiverse
Seen and heard: Why affiliates must offer AV content
Warren Ashurst, Head of Broadcast at Independent Content Services, emphasised to Affiverse that sports betting affiliates must broaden content strategies to include audio and video. Online sports betting affiliates are... Read More
Article
• November 30, 2018
By Affiverse
How to add influencer marketing to your affiliate model
Influencer marketing is a global phenomenon that has taken the digital world by storm. In 2017, Instagram influencers alone were worth an estimated $1.07 billion, while this figure is projected... Read More
Article
• November 27, 2018
By Affiverse
Affiliate Opinion: A perspective on the ASO opportunity
Jess Roche, Chief Marketing Officer of sports betting tips app OLBG, shares her experience of maximising ASO for organic installs. First of all, what is the App Store Optimisation (ASO) opportunity for... Read More
Article
• November 27, 2018
By Affiverse
Traffic Label’s SlotsAffiliates.com site launches affiliate program
UK-based marketing firm Traffic Label has launched an affiliate program for its SlotsAffiliates.com network with Income Access, Paysafe’s marketing technology and services provider. Through its integration with Income Access’ affiliate... Read More
Article
• November 23, 2018
By Affiverse
Affiliate Opinion: Can affiliates benefit from the introduction of WhatsApp ads?
Facebook purchased mobile messaging service WhatsApp way back in February 2014, but it wasn’t until earlier this year that the tech giant stepped up plans to monetise the platform. In... Read More
Article
• November 22, 2018
By Affiverse
Now the dust has settled on GDPR… what’s next? 
GDPR had a huge impact on the way that we work as marketers. For affiliates even more so as the need to hold compliant marketing data for customers was prioritised.... Read More
Article
• November 15, 2018
By Affiverse
How digital marketers can adapt to Voice Search
Little more than a decade ago, the idea of digital voice assistants like Siri and Alexa felt like something plucked from the script of an elaborate utopian sci-fi flick. Fast... Read More
Article
• November 15, 2018
By Affiverse
Why influencers and affiliates are similar
The latest buzzword to hit online is influencer marketing. Marketers have been using brand ambassadors to build audiences for a long time. Influencer marketing is a by product of the... Read More
Article
• November 14, 2018
By Affiverse
Affiliate Opinion: Navigating compliance in your affiliate business
Continuing on with our theme of compliance this week, we understand that compliance is not just centred around the promotions and campaigns. It’s vital that affiliates look for guidance to... Read More
Article
• November 9, 2018
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Article
The Affiliate Management Performance Program (AMPP) – Your Competitive Edge
Affiliate marketing is evolving at lightning speed, and staying ahead requires more than just access to the right tools – it demands expertise, strategy, and a performance-driven mindset. That’s why...
Podcast
Navigating Finance Partnerships: Insights from Finder’s Stephen Davis
In this episode, Lee-Ann Johnstone interviews Stephen Davis from Finder.com, discussing the intricacies of finance affiliate marketing. Stephen shares his journey into the finance sector, the current state of the...
Affiverse Partner
Article
How To Break Into Top Media Buying
Words: Iryna Teut, Head of HR Pin-Up Traffic In 2025, iGaming is one of the fastest-growing and most in-demand industries for people who want to build a career in international...
Affiverse Partner
Article
Best Accounting Software for SME Affiliate Entrepreneurs: Sage vs. Top Alternatives  
Running an affiliate marketing business as an SME entrepreneur means balancing global transactions, complex commission structures, and ever-changing tax regulations. While spreadsheets or basic tools might work temporarily, if you’re...
Affiverse Partner
Article
Google updates gambling advertising policy—how it affects affiliates
Google has announced significant updates to its gambling advertising policies which are due to take effect on April 14, 2025. These revisions aim to make gambling-related definitions more clear, while...
Webinar
Webinar Insights: Scaling Smarter & Partnering Better in Lead Generation for 2025
In a recent Affiverse webinar, Lee-Ann Johnstone, founder of Affiverse, sat down with Simon Delaney, CEO of Databowl, to discuss lead generation strategies in 2025. The webinar looked at how...
Article
Why Your Boss Needs to Send You to ELEVATE 2025
Picture this: You’re on a sun-drenched terrace overlooking the vibrant city of London, drink in hand, deep in conversation with a leading expert in affiliate marketing. Around you, industry giants...
Article
Issue 2 of Affiverse Magazine Is Here – Get Your Copy Now!
The wait is over! Affiverse Magazine – Issue 2 has officially dropped, and it’s packed with powerful insights and actionable strategies that every affiliate marketer needs to succeed in 2025....