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By Affiverse
Double appointment for Catena as Blomberg and Widerström join board
Catena Media has announced that it intends to elect Göran Blomberg and Per Widerström as new members of the board for the period up until the 2020 Annual General Meeting.... Read More
Article
• February 25, 2019
By Affiverse
BETR develops its new multi-currency platform to include ethereum
Blockchain-technology focused BETR has adapted its decentralised betting system to both allow customers to place bets using multiple cryptocurrencies, and to permit affiliates to withdraw commissions using the BETR token.... Read More
Article
• February 22, 2019
By Affiverse
David da Silva: "EasyOdds is well established in the hearts and minds of the experienced punter"
Affiverse caught up with David da Silva, CEO of EasyOdds, who shared some wisdom and insight from his twenty years in the affiliate space. Affiverse: EasyOdds was one of the... Read More
Article
• February 22, 2019
By Affiverse
Ian Sims, Rightlander: Bonuses are the industry’s Achilles’ heel
Rightlander founder Ian Sims has described bonuses as “a bit of an Achilles’ heel for the industry”. Speaking at the CasinoBeats Summit, Sims admitted that, as an affiliate and a... Read More
Article
• February 21, 2019
By Affiverse
Why affiliates should focus on customer loyalty
As an affiliate, you need to work hard to build your relationships with operators. That means having a good focus on customer loyalty.  It’s not all about getting quick deals. The best... Read More
Article
• February 21, 2019
By Affiverse
5 things to remember when negotiating affiliate deals
We are sure you are all in the middle of some meaningful negotiations after a busy LAC2019 and ICE conference – and looking to build some strong and profitable relationships. ... Read More
Article
• February 20, 2019
By Affiverse
SuperiorShare Group launches ‘easy-to-navigate' affiliate platform
SuperiorShare Group has launched an ‘easy-to-navigate’, in-house affiliate platform, built around the ‘concept of simplicity, flexibility and adaptability’. The online casino’s new program has made it easy for affiliates to... Read More
Article
• February 18, 2019
By Affiverse
5 habits of highly effective affiliates
As affiliate industry professionals, you need to make sure that you are creating outstanding content that is going to make your affiliate site stand out in this very competitive industry.... Read More
Article
• February 18, 2019
By Affiverse
Andrew Stone, Buffalo Partners: Moving into regulated markets and obtaining new licences
AI CEO Lee-Ann Johnstone caught up with Buffalo Partners Key Account Manager Andrew Stone earlier this year. Amongst other things, the conversation touched on how affiliates can adapt to newly-regulated... Read More
Article
• February 15, 2019
By Affiverse
Ed Huarte, Carousel: "The good thing about our strategy is that we don’t rely solely on affiliates"
Affiverse CEO Lee-Ann Johnstone caught up with Carousel Group Head of Marketing Ed Huarte at last week’s London Affiliate Conference (LAC). Huarte disclosed details of the firm’s two new domains, sportsbetting.com and racebook.com, while also... Read More
Article
• February 15, 2019
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Article
The Affiliate Management Performance Program (AMPP) – Your Competitive Edge
Affiliate marketing is evolving at lightning speed, and staying ahead requires more than just access to the right tools – it demands expertise, strategy, and a performance-driven mindset. That’s why...
Podcast
B2B Affiliate Marketing Strategies for Global Growth
In this episode, Lee-Ann Johnstone interviews Alexander Feist, Head of Affiliate Marketing at Sage, discussing the rapid growth of B2B affiliate marketing. They explore the importance of building strategic partnerships,...
Affiverse Partner
Article
How To Break Into Top Media Buying
Words: Iryna Teut, Head of HR Pin-Up Traffic In 2025, iGaming is one of the fastest-growing and most in-demand industries for people who want to build a career in international...
Affiverse Partner
Article
Best Accounting Software for SME Affiliate Entrepreneurs: Sage vs. Top Alternatives  
Running an affiliate marketing business as an SME entrepreneur means balancing global transactions, complex commission structures, and ever-changing tax regulations. While spreadsheets or basic tools might work temporarily, if you’re...
Affiverse Partner
Article
Google updates gambling advertising policy—how it affects affiliates
Google has announced significant updates to its gambling advertising policies which are due to take effect on April 14, 2025. These revisions aim to make gambling-related definitions more clear, while...
Webinar
Webinar Insights: Scaling Smarter & Partnering Better in Lead Generation for 2025
In a recent Affiverse webinar, Lee-Ann Johnstone, founder of Affiverse, sat down with Simon Delaney, CEO of Databowl, to discuss lead generation strategies in 2025. The webinar looked at how...
Article
Why Your Boss Needs to Send You to ELEVATE 2025
Picture this: You’re on a sun-drenched terrace overlooking the vibrant city of London, drink in hand, deep in conversation with a leading expert in affiliate marketing. Around you, industry giants...
Article
Issue 2 of Affiverse Magazine Is Here – Get Your Copy Now!
The wait is over! Affiverse Magazine – Issue 2 has officially dropped, and it’s packed with powerful insights and actionable strategies that every affiliate marketer needs to succeed in 2025....