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The Gen Z demographic encompasses people who were born between 1997 and 2012. This means the youngest Gen Z member would be 10 years old, while the oldest would be

There has been a real buzz around the non-fungible token (NFT) for the past couple of years. They’ve gone from a conceptual, jargon-heavy, and mysterious topic to a household term

We’re all struggling right now, which doesn’t fare well for brands. If all their consumers are struggling, and you’re not providing an absolutely necessary product or service, you’re likely to

As the cost of living crisis continues to worsen, individuals and businesses alike are feeling the pinch. From inflation to skyrocketing energy bills, rising costs are leading to many consumers

Colour is a seriously underappreciated and under utlised tool in marketing. Think of some of the world’s most iconic brands, Coca-Cola, Facebook, McDonald’s, they all have instantly recognisable colours associated

Tell me, have you ever heard of Discord? You might have done if you’re an avid gamer, or you’re down with the kids. You might spend half your life on

We sat down with bookmakers, StarSports, for an insight into what makes them tick and what makes their affiliate marketing program so attractive to UK customers. Tell us a bit

We often refer to “filling a space in your content calendar”, but if you’re a new content manager fresh from the graduation stage, chances are you won’t know where to

Have you ever wondered how operators really feel about no deposit bonus campaigns? The online casino directory, NoDepositKings, gathered 138 anonymous responses from operators within the industry to answer this

If you are looking for a new marketing solution to offer to your small business clients, then look no further. Affiliate marketing is a fantastic solution for those small businesses

Around 9.30 pm ET on the 8th of August, Google experienced a large Google Search outage. This lasted throughout the whole night but there have been efforts to restore the

Meta is getting rid of its live commerce features. Both Instagram and Facebook are about to lose a feature that might have been a big hit for online marketers. So