TikTok has recently been very quietly introducing a search ads beta for certain TikTok partners. This is a way for advertisers to reach a whole new audience of customers on
TikTok has introduced a new subscription service in their attempt to up their creator monetisation services. This is being piloted by a new comedy series by content creator Jericho Mencke,
The popular social media app, TikTok, has released its “clear mode” feature, which has got a lot of people talking. The point of clear mode is to offer the user
TikTok has released a study on influencers on their Creative Centre, posing their theory for what makes an influencer in 2022 and why the “traditional influencers’” way of doing things
It’s obvious that TikTok is a great marketing tool. People are marketing everything from random Amazon items to Shein clothes and new books to great virality. But is it any
Twitter has taken inspiration from TikTok and is testing a new format for its Explore page. The new layout consists of a ‘Trending’ page – where users can choose between
Since everyone was stuck at home during the pandemic, the popularity of the social media platform TikTok has increased dramatically. In an attempt to keep up with evolving user preferences
TikTok has risen to become one of the most important social media apps we have access to at the moment. As influencers rise in popularity, it is vital that affiliate
TikTok influencers are becoming increasingly popular for marketing campaigns, and are fast becoming the best way to reach out to Gen Z audiences. Just how popular is TikTok? TikTok has
In February a study on TikTok trends was released on the platform, giving marketers insights on what they can tap into in order to engage a wider audience. These trends
Being the newest social media platform to take off in recent years, TikTok has had some catching up to do. They are gaining their sea legs with a content fund
TikTok has partnered up with the brand suitability platform, Zefr, in an effort to ensure brand safety for in-feed ads. How does it work? Zefr offers a platform that will
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