TikTok has released a study on influencers on their Creative Centre, posing their theory for what makes an influencer in 2022 and why the “traditional influencers’” way of doing things
It’s obvious that TikTok is a great marketing tool. People are marketing everything from random Amazon items to Shein clothes and new books to great virality. But is it any
Twitter has taken inspiration from TikTok and is testing a new format for its Explore page. The new layout consists of a ‘Trending’ page – where users can choose between
Since everyone was stuck at home during the pandemic, the popularity of the social media platform TikTok has increased dramatically. In an attempt to keep up with evolving user preferences
TikTok has risen to become one of the most important social media apps we have access to at the moment. As influencers rise in popularity, it is vital that affiliate
TikTok influencers are becoming increasingly popular for marketing campaigns, and are fast becoming the best way to reach out to Gen Z audiences. Just how popular is TikTok? TikTok has
In February a study on TikTok trends was released on the platform, giving marketers insights on what they can tap into in order to engage a wider audience. These trends
Being the newest social media platform to take off in recent years, TikTok has had some catching up to do. They are gaining their sea legs with a content fund
TikTok has partnered up with the brand suitability platform, Zefr, in an effort to ensure brand safety for in-feed ads. How does it work? Zefr offers a platform that will
TikTok has published a new marketing report that details the app and its advertisements’ effect on offline sales. Can TikTok influence sales? If marketers needed more proof of the marketing effect of TikTok,
It has been announced that the short-form video sharing platform TikTok was the most visited website on the internet in 2021, marking the first time it hasn’t been Google or
Video-sharing and social media platform TikTok has added the ability to create livestream intros to help boost engagement for their users. This is a short description that is designed to
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