TikTok is pushing even more ecommerce features with its trial of a shopping feature on its app in an attempt to increase its monetisation opportunities. Its latest tests in Indonesia
For years, Facebook has held its position as the main social media that is used for small business promotions and marketing campaigns, with Instagram coming in at a close second
TikTok has finally catered to marketers with its Attribution Manager tool within the Ads Manager platform. The tool allows marketing managers can look after their investments. You can set custom
TikTok is on track to overtake the ad revenue of both Twitter and Snapchat combined by the end of this year, looking likely to rival advertising giant YouTube by 2024.
TikTok has launched avatars for creators to use in clips. Building off of Apple’s Memoji, these cartoonish, 3D animated avatars replace your face on the screen and capture your emotions
TikTok has recently been very quietly introducing a search ads beta for certain TikTok partners. This is a way for advertisers to reach a whole new audience of customers on
TikTok has introduced a new subscription service in their attempt to up their creator monetisation services. This is being piloted by a new comedy series by content creator Jericho Mencke,
The popular social media app, TikTok, has released its “clear mode” feature, which has got a lot of people talking. The point of clear mode is to offer the user
TikTok has released a study on influencers on their Creative Centre, posing their theory for what makes an influencer in 2022 and why the “traditional influencers’” way of doing things
It’s obvious that TikTok is a great marketing tool. People are marketing everything from random Amazon items to Shein clothes and new books to great virality. But is it any
Twitter has taken inspiration from TikTok and is testing a new format for its Explore page. The new layout consists of a ‘Trending’ page – where users can choose between
Since everyone was stuck at home during the pandemic, the popularity of the social media platform TikTok has increased dramatically. In an attempt to keep up with evolving user preferences
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