As we covered recently, live shopping has become a modern-day phenomenon in Asia, but thus far the format has failed to truly take off in Western markets. However, this hasn’t
TikTok is launching a range of events both physical and virtual for Pride, the most high profile of which is designed to spotlight the biggest in the LGBTQ+ communities: Visionary
Video-sharing platform TikTok has filed a federal lawsuit over the pending ban of the app in the state of Montana. As we reported last week, the Montana ban is set to
Last November, TikTok permitted what were the first gambling advertisements on the platform, allowing Sportsbet to run a limited selection of TikTok gambling ads in Australia. Now, it seems the
TikTok has come under mounting pressure the world over in recent months, as governments cite fears about the video-sharing app’s privacy and data handling procedures. The app is a modern
Aside from perhaps the Chinese management of the app, TikTok’s biggest criticism is its effect on the music industry. Big labels are telling stars like Halsey, Hozier, and Sam Smith
TikTok’s annual marketing event, TikTok World was held on May 9th, with peers around the world offering insights into marketing on the platform. This is the third inaugural TikTok World
TikTok is expanding its Marketing Partners Program by partnering with Smartly.io. The SaaS digital advertising agency will be offering video shopping ad features, in order to streamline the social media
Musicians have a notorious love/hate relationship with TikTok. Artists with a record deal are ordered to go viral before their music will be released, artists without a record deal market
TikTok is expanding its Pulse Ads program with a premium option that maximises ad placement to specific verticals and topics, including the most popular content on the app. The new
Despite incredible success in Asia, live stream shopping has so far failed to properly take off in Western countries, so much so that Instagram began removing its native live stream
TikTok has taken the social media world by storm. The short-form video-sharing platform’s popularity has exploded in recent years, keeping users hooked through a powerful algorithm that makes each user’s
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