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Insights

Bold perspectives, expert opinions, and emerging trends shaping performance marketing, featuring insights from partners.
By Affiverse
The Hunger Games: Catching Virality
Did you know that there’s a Hunger Games prequel movie coming out this year? If we hadn’t just informed you, we could bet you learned that from TikTok. A Ballad... Read More
Article
• May 8, 2023
By Affiverse
The seven deadly sins of social media marketing
When you are a social media marketer, in any capacity, you start to learn some unwritten rules for etiquette online. What makes users engage in a bad way, what makes... Read More
Article
• May 5, 2023
By Affiverse
What’s included in the UK’s Digital Markets, Competition and Consumers Bill?
The UK government is currently reviewing a bill that would see a number of important changes to digital marketing put in place. The regulations proposed in the bill cover everything... Read More
Article
• May 3, 2023
By Affiverse
How micro-influencers can monetise their brands
Social media has completely changed the way in which brands and businesses market their products. These new digital platforms prioritise authenticity and natural content, putting the end user and customer... Read More
Article
• May 2, 2023
By Affiverse
Why have the US and UK not embraced Asia’s live shopping “chokehold”?
Live shopping has swept across Asian countries, particularly China, since 2020. That year is likely to sound familiar to you, right? That’s because it’s no coincidence. Lockdowns, especially the particularly... Read More
Article
• May 1, 2023
By Affiverse
How to do travel blogging right
The travel industry is enormous and continues to boom as travel options become more affordable and more accessible. Current leisure travel expenditure is estimated to be over $2.92 trillion globally, an... Read More
Article
• April 28, 2023
By Affiverse
3 social media misconceptions to avoid
The advent of social media revolutionised the marketing and advertising world. Now, traditional channels like TV, print, and radio have fallen by the wayside, replaced by colossal digital platforms that... Read More
Article
• April 26, 2023
By Affiverse
A guide to TikTok influencer marketing
TikTok has taken the social media world by storm. The short-form video-sharing platform’s popularity has exploded in recent years, keeping users hooked through a powerful algorithm that makes each user’s... Read More
Article
• April 25, 2023
By Affiverse
Digital industry layoffs: what is going on?
As we reported today, Meta is going through another round of mass layoffs. The tech giant is cutting an additional 10,000 jobs after a series of similar cuts that have... Read More
Article
• April 24, 2023
By Affiverse
Commonly Used Affiliate Tech
The affiliate marketing sector is booming. With a current market value of over $17 billion, the industry is healthier than ever and only looks set to grow as we head into... Read More
Article
• April 21, 2023
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Article
The Affiliate Management Performance Program (AMPP) – Your Competitive Edge
Affiliate marketing is evolving at lightning speed, and staying ahead requires more than just access to the right tools – it demands expertise, strategy, and a performance-driven mindset. That’s why...
Podcast
B2B Affiliate Marketing Strategies for Global Growth
In this episode, Lee-Ann Johnstone interviews Alexander Feist, Head of Affiliate Marketing at Sage, discussing the rapid growth of B2B affiliate marketing. They explore the importance of building strategic partnerships,...
Affiverse Partner
Article
How To Break Into Top Media Buying
Words: Iryna Teut, Head of HR Pin-Up Traffic In 2025, iGaming is one of the fastest-growing and most in-demand industries for people who want to build a career in international...
Affiverse Partner
Article
Best Accounting Software for SME Affiliate Entrepreneurs: Sage vs. Top Alternatives  
Running an affiliate marketing business as an SME entrepreneur means balancing global transactions, complex commission structures, and ever-changing tax regulations. While spreadsheets or basic tools might work temporarily, if you’re...
Affiverse Partner
Article
Google updates gambling advertising policy—how it affects affiliates
Google has announced significant updates to its gambling advertising policies which are due to take effect on April 14, 2025. These revisions aim to make gambling-related definitions more clear, while...
Webinar
Webinar Insights: Scaling Smarter & Partnering Better in Lead Generation for 2025
In a recent Affiverse webinar, Lee-Ann Johnstone, founder of Affiverse, sat down with Simon Delaney, CEO of Databowl, to discuss lead generation strategies in 2025. The webinar looked at how...
Article
Why Your Boss Needs to Send You to ELEVATE 2025
Picture this: You’re on a sun-drenched terrace overlooking the vibrant city of London, drink in hand, deep in conversation with a leading expert in affiliate marketing. Around you, industry giants...
Article
Issue 2 of Affiverse Magazine Is Here – Get Your Copy Now!
The wait is over! Affiverse Magazine – Issue 2 has officially dropped, and it’s packed with powerful insights and actionable strategies that every affiliate marketer needs to succeed in 2025....