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Insights

Bold perspectives, expert opinions, and emerging trends shaping performance marketing, featuring insights from partners.
By Affiverse
How to use customer feedback to improve service
As an affiliate marketer, meeting the needs and expectations of your customers is undoubtedly a number one priority. After all, if you are not appealing to your target demographic, why... Read More
Article
• May 16, 2023
By Affiverse
“De-influencing”: What is this trendy term and how can you use it to your advantage?
The idea of “de-influencing” might strike fear into the heart of marketers. On the face of it, the term sounds like an attack on influencer marketing, which affiliate marketing goes... Read More
Article
• May 15, 2023
By Affiverse
The difference between SEO and SMM
Yes, we’re all affiliate partners or managers here, so you don’t need a definition explained. But it will only take a second. SEO, or Search Engine Optimisation is the act of... Read More
Article
• May 12, 2023
By Affiverse
Is Twitch going to last? Why marketers should be worried
There is a rumour floating around the interwebs that Twitch, the popular (arguably not popular enough) live-streaming platform is in trouble. Theories are circulating that Twitch is making too many... Read More
Article
• May 10, 2023
By Affiverse
Can focusing on a niche help to build revenue?
As an affiliate marketer, you may focus on a specific industry or you may take a broader approach, casting a wide net and working across a range of different sectors.... Read More
Article
• May 9, 2023
By Affiverse
The Hunger Games: Catching Virality
Did you know that there’s a Hunger Games prequel movie coming out this year? If we hadn’t just informed you, we could bet you learned that from TikTok. A Ballad... Read More
Article
• May 8, 2023
By Affiverse
The seven deadly sins of social media marketing
When you are a social media marketer, in any capacity, you start to learn some unwritten rules for etiquette online. What makes users engage in a bad way, what makes... Read More
Article
• May 5, 2023
By Affiverse
What’s included in the UK’s Digital Markets, Competition and Consumers Bill?
The UK government is currently reviewing a bill that would see a number of important changes to digital marketing put in place. The regulations proposed in the bill cover everything... Read More
Article
• May 3, 2023
By Affiverse
How micro-influencers can monetise their brands
Social media has completely changed the way in which brands and businesses market their products. These new digital platforms prioritise authenticity and natural content, putting the end user and customer... Read More
Article
• May 2, 2023
By Affiverse
Why have the US and UK not embraced Asia’s live shopping “chokehold”?
Live shopping has swept across Asian countries, particularly China, since 2020. That year is likely to sound familiar to you, right? That’s because it’s no coincidence. Lockdowns, especially the particularly... Read More
Article
• May 1, 2023
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Article
10 Ways of Becoming an Affiliate Without a Blog
Beyond the Blog: 10 Ingenious Ways to Succeed as an Affiliate Marketer Without Writing a Single Post The affiliate marketing world has a well-worn path: start a blog, build traffic,...
Podcast
Affiliate Trends Unpacked: What We’ve Learned This Season
As Season 20 of the Affiliate Marketing Podcast concludes, host Lee-Ann Johnstone looks back at the wealth of insights shared by industry trailblazers across ten compelling episodes. From content creators...
Affiverse Partner
Article
IPL 2025: The Basics of Driving Traffic for the Indian Premier League by PIN-UP Partners
Landing pages, traffic sources, and maximum profit Sports have always been about big audiences — and today, those audiences go way beyond stadiums. Take the Super Bowl, for example. The...
Webinar
Webinar: Attracting and Retaining Affiliates with Seamless Payment Experiences
In a recent webinar, industry experts Teddy Ludmer, Senior Alliance Manager at Tipalti, and Ioana Chirnogeanu, Head of Publisher Development EMEA at Everflow, shared invaluable insights on how payment systems...
Article
Affiverse Partners with iGB to Deliver Groundbreaking Affiliate Manager Academy
Affiverse is proud to announce its latest strategic partnership with iGB (iGaming Business) to co-launch the Affiliate Manager Academy at this year’s iGB L!VE event in Amsterdam. This collaboration marks...
Woman studying on laptop
Article
Influencer Marketing Goes to Uni: Why “Becoming an Influencer” is Now a Legit Career Path
If you’d told a university careers adviser 10 years ago that one day students would be enrolling in degree-level courses on how to become an influencer, they probably would’ve laughed....
Article
Why Your Boss Needs to Send You to ELEVATE 2025
Picture this: You’re on a sun-drenched terrace overlooking the vibrant city of London, drink in hand, deep in conversation with a leading expert in affiliate marketing. Around you, industry giants...
Article
The Boston Consulting Group Matrix: A Strategic Framework for Affiliate Marketers
With limited time and resources, affiliate marketers must make calculated choices about where to focus their efforts—whether they’re managing a portfolio of niche sites or multiple content sections within a...