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Insights

Bold perspectives, expert opinions, and emerging trends shaping performance marketing, featuring insights from partners.
By Emma Roberts
Affiliate Marketing in the Web3.0 Era: Embracing Decentralisation and Blockchain
Affiliate marketing is stepping into new territory with Web3.0, a space filled with opportunities and challenges. As decentralisation, blockchain, and other Web3.0 technologies gain traction, they bring new ways for... Read More
Article
• November 12, 2024
By Emma Roberts
Starting an Online Business on a Budget: 7 Cost-Effective Tips for Success
Building an online business doesn’t have to be expensive. For entrepreneurs with a limited budget, there are plenty of strategies that allow for growth without major financial commitments. Whether it’s... Read More
Article
• November 6, 2024
By Emma Roberts
What Does the UK Budget Mean for Affiliate Marketers?
The UK’s recent Budget announcement has left many self-employed affiliates and SME owners in the digital space assessing how new changes may affect their bottom line. From tax adjustments to... Read More
Article
• October 31, 2024
By Emma Roberts
Prepping Your Affiliate Program for Black Friday and Cyber Monday 2024: Last-Minute Tips
As Black Friday and Cyber Monday fast approach, affiliates often focus on the immediate surge in traffic and conversions. But high-quality, evergreen content tailored for this peak season can continue... Read More
Article
• October 30, 2024
By Emma Roberts
How Ad Fraud Is Impacting Your Affiliate Program Profit
Ad fraud is a growing threat in affiliate marketing, and affiliate managers are at the forefront of defending against it, as we recently bared all in this month’s webinar about... Read More
Article
• October 16, 2024
By Emma Roberts
Cracking the Code: How Alpha Affiliates Tackles the Biggest HR Obstacles
In the competitive iGaming world, attracting and keeping top talent is essential. Alpha Affiliates has crafted a recruitment strategy that goes beyond merely filling roles. By focusing on those who... Read More
Article
• October 10, 2024
By Affiverse
HeyGen announces agency partnership with Affiverse for global affiliate program growth
Affiverse  has secured a new agency partnership with HeyGen the leading AI video creation and translation tool provider, for the management of their affiliate partner program as they seek to expand... Read More
Article
• October 9, 2024
By Affiverse
The End of the Traditional Customer Funnel: What It Means for Affiliate Marketers
For years, digital marketers have relied on the “customer funnel”—the well-trodden path from awareness to purchase—as a key model for understanding consumer behaviour. The funnel assumes that a potential customer... Read More
Article
• September 19, 2024
By Affiverse
AI-Driven Innovations: How AI is Shaping the Future of Affiliate Marketing
In recent years, the integration of artificial intelligence (AI) into various digital marketing strategies has been nothing short of transformative. One area where AI is making significant inroads isaffiliate marketing,... Read More
Article
• September 19, 2024
By Affiverse
Voice Search Optimisation: The New Frontier in Affiliate Marketing
In the world of affiliate marketing, staying ahead of technological trends is key to remaining competitive. Among the most significant emerging trends is voice search optimisation —a shift in how... Read More
Article
• September 19, 2024
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Article
The Affiliate Management Performance Program (AMPP) – Your Competitive Edge
Affiliate marketing is evolving at lightning speed, and staying ahead requires more than just access to the right tools – it demands expertise, strategy, and a performance-driven mindset. That’s why...
Podcast
Scaling Your Affiliate Program Using Content on Performance
In this episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone speaks with Jodie Millward, the Agency Partnerships Lead at Linkby. They discuss the evolution of affiliate marketing, focusing on...
Affiverse Partner
Article
How To Break Into Top Media Buying
Words: Iryna Teut, Head of HR Pin-Up Traffic In 2025, iGaming is one of the fastest-growing and most in-demand industries for people who want to build a career in international...
Affiverse Partner
Article
Best Accounting Software for SME Affiliate Entrepreneurs: Sage vs. Top Alternatives  
Running an affiliate marketing business as an SME entrepreneur means balancing global transactions, complex commission structures, and ever-changing tax regulations. While spreadsheets or basic tools might work temporarily, if you’re...
Affiverse Partner
Article
Google updates gambling advertising policy—how it affects affiliates
Google has announced significant updates to its gambling advertising policies which are due to take effect on April 14, 2025. These revisions aim to make gambling-related definitions more clear, while...
Article
Fashion Substacks Are Everywhere. Is the Bubble About to Burst?
Fashion writers, stylists, editors, and influencers are all doing the same thing right now: launching newsletters. Substack has become the go-to platform for independent voices in the fashion space—offering creative...
Article
Why Your Boss Needs to Send You to ELEVATE 2025
Picture this: You’re on a sun-drenched terrace overlooking the vibrant city of London, drink in hand, deep in conversation with a leading expert in affiliate marketing. Around you, industry giants...
Article
Issue 2 of Affiverse Magazine Is Here – Get Your Copy Now!
The wait is over! Affiverse Magazine – Issue 2 has officially dropped, and it’s packed with powerful insights and actionable strategies that every affiliate marketer needs to succeed in 2025....