For years, digital marketers have relied on the “customer funnel”—the well-trodden path from awareness to purchase—as a key model for understanding consumer behaviour. The funnel assumes that a potential customer
In recent years, the integration of artificial intelligence (AI) into various digital marketing strategies has been nothing short of transformative. One area where AI is making significant inroads isaffiliate marketing,
In the world of affiliate marketing, staying ahead of technological trends is key to remaining competitive. Among the most significant emerging trends is voice search optimisation —a shift in how
The iPhone 16 launch has sent waves through the tech world, as every new release from Apple does. But beyond the hype of advanced hardware and sleek designs, Apple has
Words: Jim Nichols, Founder of Exclamation Marketing About a year ago, I did a podcast where I was asked to share the best strategies to grow a partnership business. The
While affiliate marketing continues to grow, unfortunately the opportunity to weed out traffic and fraud remains a persistent challenge for businesses and affiliate managers alike. We’ve partnered with Anura this
Affiliate marketing is no longer confined to local or national boundaries. With the rise of globalisation and improved digital connectivity, affiliate marketing campaigns are reaching audiences worldwide. This expansion offers
Affiliate marketing is integral to retail’s digital strategy, providing unique insights into the customer journey. This thought leadership piece explores how affiliate marketing helps retailers understand and optimize the customer
With almost 20 years of experience in the online gaming industry, Katy Stafford is a seasoned marketing professional specializing in new player acquisition, predominantly within affiliation. Katy has previously managed
The demise of third-party cookies marks a significant shift in online advertising, emphasizing the need for brands to pivot towards more contextual and privacy-centric strategies. If you’re wondering how to
We are thrilled to announce that our very own founder, Lee-Ann Johnstone, has been honoured with the prestigious Performance Marketing Personality of the Year award by Haymarket Media Group’s Performance
As affiliate marketing grows more and more important for Advertisers to leverage their consumer reach, traffic fraud poses a constant threat when trying to scale. Recent stats predict that sometimes
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