With almost 20 years of experience in the online gaming industry, Katy Stafford is a seasoned marketing professional specializing in new player acquisition, predominantly within affiliation. Katy has previously managed
The demise of third-party cookies marks a significant shift in online advertising, emphasizing the need for brands to pivot towards more contextual and privacy-centric strategies. If you’re wondering how to
We are thrilled to announce that our very own founder, Lee-Ann Johnstone, has been honoured with the prestigious Performance Marketing Personality of the Year award by Haymarket Media Group’s Performance
As affiliate marketing grows more and more important for Advertisers to leverage their consumer reach, traffic fraud poses a constant threat when trying to scale. Recent stats predict that sometimes
This month, Lisa Riolo writes for us. In addition to her role as Co-Founder and Executive Advisor at impact.com Lisa offers leadership development services through her consulting business. You can
Words: Jim Nichols, Founder of Exclamation Marketing The rise of retail media networks (RMNs) has been incredibly fast and large. From basically nothing a few years ago, these retailer-led media
In affiliate marketing, success can hinge on the smallest details such as the tools and technology that you choose to use to gain a competitive traffic advantage. Having a strong
Jim Nichols, Founder of Exclamation Marketing Solutions, outlines why we need to think beyond traffic in affiliate marketing. Jim is an experienced SaaS CMO with extensive international experience, based in
As we prepare to sign-off on a busy and prosperous Chapter One of 2024, we’ve decided to take some time to outline all of the services we offer at Affiverse.
Ever wondered how the industry veterans think this year will roll forward? We went ahead and asked some of the top Affiliate industry voices to share their thoughts and predictions
In this month’s instalment of our Contributor Series, Rob Berrisford shares his thoughts on profitable partnerships and the AI-driven future of affiliate marketing. Rob is the founder of Affiliate.ai and
Over the past 12 months SEO gambling affiliates have experienced the most intense period of changes to Google’s algorithm as at any time in the last decade. In this article,
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