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Insights

Bold perspectives, expert opinions, and emerging trends shaping performance marketing, featuring insights from partners.
By Affiverse
What skills does an affiliate manager need in 2021?
An affiliate manager is becoming a more attractive role as digital marketing takes off, but it takes a lot of skill. Many of these skills can be transferrable from other... Read More
Article
• September 10, 2021
By Affiverse
How to boost retail partner engagement in your affiliate program
Affiliate marketing is rapidly becoming the most advantageous way to establish a brand online. Making use of affiliate marketing programs allows for a level of engagement that traditional media couldn’t... Read More
Article
• September 9, 2021
By Affiverse
Alternative search engines to consider when optimising content
Google has a well-known monopoly on search engines. It is very useful when it comes to SEO and digital marketing in general. However, it is important that you aren’t just... Read More
Article
• September 8, 2021
By Affiverse
How to Spot and Avoid Affiliate Fraud
Affiliate marketing is a good way to earn money with content and reach audiences who otherwise wouldn’t look your way. Offering a commission based on the amount of traffic caused... Read More
Article
• September 7, 2021
By Affiverse
How can you utilize a data-driven affiliate marketing strategy?
Affiliate managers who have worked in the industry for a long period of time will be aware of how much the affiliate industry has changed and evolved, especially when it... Read More
Article
• September 6, 2021
By Affiverse
How can affiliates and affiliate programs use the new Instagram Shopping tool?
As an affiliate, merchant, or affiliate manager, social media, and Instagram in particular, can be one of your greatest assets. As well as marketing your goods and services to the... Read More
Article
• September 3, 2021
By Affiverse
5 reasons why brands should be focusing on mobile ad spend
In today’s digital landscape, it is no longer an option but a necessity for brands to shift their focus to content optimised for mobile viewing. With a growing number of... Read More
Article
• September 2, 2021
By Affiverse
How cryptocurrency is set to impact affiliate marketing
The ever-growing popularity of cryptocurrency has taken the investment world by storm in recent years. The affiliate marketing industry is no different. With the first blockchain technology established in 2008,... Read More
Article
• September 1, 2021
By Affiverse
3 affiliate programs to look out for this month
When it comes to finding the right affiliate program, it can be difficult to know where to begin. In the simplest of terms, an affiliate program is an arrangement between... Read More
Article
• August 31, 2021
By Affiverse
How to deal with an affiliate when a deal goes wrong
Though we might plan otherwise and put all our efforts into ensuring that our campaigns run smoothly, there is always a chance that a deal goes wrong, and things end... Read More
Article
• August 27, 2021
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