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Insights

Bold perspectives, expert opinions, and emerging trends shaping performance marketing, featuring insights from partners.
By Affiverse
5 Stats on Advertising with Podcasts You Need to Hear
Podcasts are taking off. Everyone is listening to them, and everyone is making them. They have become one of the major brand supplements that it would be ridiculous to avoid... Read More
Article
• November 17, 2021
By Affiverse
Gen Z marketing strategies for affiliate managers
In the battle of the generations, a new warrior has entered the ring: Gen Z and their voice is getting louder. They were born in the early millennium and are... Read More
Article
• November 16, 2021
By Affiverse
Is Facebook dead? How to select the right social channel for your audience
With the various moves the social channel Facebook is making, it seems it is in a downward spiral. Despite the company’s repeated moves towards making itself and its sister platform,... Read More
Article
• November 15, 2021
By Affiverse
10 affiliate marketing definitions for industry newbies
The world of affiliate marketing is a fantastic place, but it is also a sector that is loaded with jargon and specific terms. Industry newbies will need to find their... Read More
Article
• November 10, 2021
By Affiverse
How to attract valuable affiliates to retail affiliate programs
If you are a retail affiliate manager or have only recently delved into the affiliate marketing world, you must get to grips with the process of attracting, and retaining, affiliates... Read More
Article
• November 8, 2021
By Affiverse
Can affiliate management agencies really help?
Affiliate marketing can be a difficult concept to handle yourself. If you are already looking after a brand or company, trying to handle all aspects of the marketing can only... Read More
Article
• November 5, 2021
By Affiverse
What can affiliate managers do when social media platforms crash?
Facebook and Instagram once again went down for a matter of hours over the Wednesday November 3rd, leaving viewers without communication and affiliate marketing campaigns lost. It follows a substantial... Read More
Article
• November 4, 2021
By Affiverse
How can affiliate managers help to promote Safer Gambling Week?
With this week being Safer Gambling Week, affiliate marketing managers can reinforce the message by readdressing their practices and supporting the national safe gambling campaigns. There are a lot of... Read More
Article
• November 3, 2021
By Affiverse
How to improve your technique as a new affiliate manager
An affiliate manager must strive to constantly improve themselves and their operations to keep a successful affiliate program. The industry is based online, which is constantly evolving, so you and... Read More
Article
• November 2, 2021
By Affiverse
How to Ensure Seamless Affiliate Onboarding
While you are building your affiliate program, after having started and found your affiliates, you’ll soon come across a new challenge: affiliate onboarding. This is the process of creating a... Read More
Article
• November 1, 2021
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Affiverse Partner
Article
The Affiliate Management Performance Program (AMPP) – Your Competitive Edge
Affiliate marketing is evolving at lightning speed, and staying ahead requires more than just access to the right tools – it demands expertise, strategy, and a performance-driven mindset. That’s why...
Podcast
Navigating Finance Partnerships: Insights from Finder’s Stephen Davis
In this episode, Lee-Ann Johnstone interviews Stephen Davis from Finder.com, discussing the intricacies of finance affiliate marketing. Stephen shares his journey into the finance sector, the current state of the...
Affiverse Partner
Article
How To Break Into Top Media Buying
Words: Iryna Teut, Head of HR Pin-Up Traffic In 2025, iGaming is one of the fastest-growing and most in-demand industries for people who want to build a career in international...
Affiverse Partner
Article
Best Accounting Software for SME Affiliate Entrepreneurs: Sage vs. Top Alternatives  
Running an affiliate marketing business as an SME entrepreneur means balancing global transactions, complex commission structures, and ever-changing tax regulations. While spreadsheets or basic tools might work temporarily, if you’re...
Affiverse Partner
Article
Google updates gambling advertising policy—how it affects affiliates
Google has announced significant updates to its gambling advertising policies which are due to take effect on April 14, 2025. These revisions aim to make gambling-related definitions more clear, while...
Webinar
Webinar Insights: Scaling Smarter & Partnering Better in Lead Generation for 2025
In a recent Affiverse webinar, Lee-Ann Johnstone, founder of Affiverse, sat down with Simon Delaney, CEO of Databowl, to discuss lead generation strategies in 2025. The webinar looked at how...
Article
Why Your Boss Needs to Send You to ELEVATE 2025
Picture this: You’re on a sun-drenched terrace overlooking the vibrant city of London, drink in hand, deep in conversation with a leading expert in affiliate marketing. Around you, industry giants...
Article
Issue 2 of Affiverse Magazine Is Here – Get Your Copy Now!
The wait is over! Affiverse Magazine – Issue 2 has officially dropped, and it’s packed with powerful insights and actionable strategies that every affiliate marketer needs to succeed in 2025....