Meta’s decision to replace the long-standing “Impressions” metric with “Views” across its platforms has significant implications for advertisers and affiliate marketers. While impressions have traditionally served as a benchmark for
YouTube recently introduced a feature allowing comments to be hyperlinked to Google search results, opening up fresh opportunities for affiliate marketers but also presenting new challenges. This change allows users
Affiliate marketing continues to attract attention from businesses and marketers alike, with 2025 set to bring fresh approaches and strategies. For affiliates looking to stay competitive, understanding key trends will
Affiliate marketing is stepping into new territory with Web3.0, a space filled with opportunities and challenges. As decentralisation, blockchain, and other Web3.0 technologies gain traction, they bring new ways for
Building an online business doesn’t have to be expensive. For entrepreneurs with a limited budget, there are plenty of strategies that allow for growth without major financial commitments. Whether it’s
The UK’s recent Budget announcement has left many self-employed affiliates and SME owners in the digital space assessing how new changes may affect their bottom line. From tax adjustments to
As Black Friday and Cyber Monday fast approach, affiliates often focus on the immediate surge in traffic and conversions. But high-quality, evergreen content tailored for this peak season can continue
Ad fraud is a growing threat in affiliate marketing, and affiliate managers are at the forefront of defending against it, as we recently bared all in this month’s webinar about
In the competitive iGaming world, attracting and keeping top talent is essential. Alpha Affiliates has crafted a recruitment strategy that goes beyond merely filling roles. By focusing on those who
Affiverse has secured a new agency partnership with HeyGen the leading AI video creation and translation tool provider, for the management of their affiliate partner program as they seek to expand
For years, digital marketers have relied on the “customer funnel”—the well-trodden path from awareness to purchase—as a key model for understanding consumer behaviour. The funnel assumes that a potential customer
In recent years, the integration of artificial intelligence (AI) into various digital marketing strategies has been nothing short of transformative. One area where AI is making significant inroads isaffiliate marketing,
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