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Insights

Bold perspectives, expert opinions, and emerging trends shaping performance marketing, featuring insights from partners.
By Affiverse
Why eCommerce needs affiliate marketing, and why affiliate marketing needs teens
We talk a lot about affiliate marketing here. How to do it, how to do it well, what are the social media implications, etc. but it is worth reminding ourselves... Read More
Article
• April 22, 2022
By Affiverse
Crediting content on social media: How to do it right
The internet is still considered somewhat of a Wild West landscape when it comes to credit. People share, retweet, and post with abandon, not worried about if the original creator... Read More
Article
• April 21, 2022
By Affiverse
How to make a regular monthly income with affiliate marketing
Affiliate marketing is a great way to make a regular income. In fact, theoretically, with a large enough audience, a couple of hours at the computer can make you almost... Read More
Article
• April 14, 2022
By Affiverse
Affiliates, influencers, and ambassadors: What’s the difference?
The terms, affiliates, influencers, and ambassadors, get tossed around interchangeably. For the most part, that’s harmless. They are all terms to describe someone getting paid to market a brand’s products... Read More
Article
• April 13, 2022
By Affiverse
What is this social media app BeReal? And does it have marketing potential?
The new social media platform, BeReal is gaining popularity around the world, with downloads up 315% in 2022 alone. But what is BeReal? And does it have any marketing potential?... Read More
Article
• April 12, 2022
By Affiverse
Pinterest wades into retail with a range of advertising updates
When you think of social media advertising, Pinterest won’t be the first that comes to mind. Instead, you’d probably think of Facebook, Instagram, and Twitter. There is potential in a... Read More
Article
• March 11, 2022
By Affiverse
Map out your social media strategy in 7 easy steps
More of the users are spending more and more time online. They are finding items they want to buy on social media, researching brands they want to buy from on... Read More
Article
• March 10, 2022
By Affiverse
A guide to Instagram Shopping for the affiliate marketer
If you are wondering whether you should take advantage of Instagram Shopping as an affiliate marketer, the answer is yes! It has paved the way for affiliate marketers and content... Read More
Article
• February 23, 2022
By Affiverse
Top SEO tips to follow in 2022
Much like any other aspect of the internet you can think of, Google is always evolving, and therefore SEO is always evolving. There is a fluid nature there that marketers... Read More
Article
• January 28, 2022
By Affiverse
How to make your social media content super shareable
Social media marketing means being very creative with your content to ensure that users connect with it. But what’s better is when users connect with your content enough to share... Read More
Article
• January 27, 2022
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Article
The Affiliate Management Performance Program (AMPP) – Your Competitive Edge
Affiliate marketing is evolving at lightning speed, and staying ahead requires more than just access to the right tools – it demands expertise, strategy, and a performance-driven mindset. That’s why...
Podcast
Navigating Finance Partnerships: Insights from Finder’s Stephen Davis
In this episode, Lee-Ann Johnstone interviews Stephen Davis from Finder.com, discussing the intricacies of finance affiliate marketing. Stephen shares his journey into the finance sector, the current state of the...
Affiverse Partner
Article
How To Break Into Top Media Buying
Words: Iryna Teut, Head of HR Pin-Up Traffic In 2025, iGaming is one of the fastest-growing and most in-demand industries for people who want to build a career in international...
Affiverse Partner
Article
Best Accounting Software for SME Affiliate Entrepreneurs: Sage vs. Top Alternatives  
Running an affiliate marketing business as an SME entrepreneur means balancing global transactions, complex commission structures, and ever-changing tax regulations. While spreadsheets or basic tools might work temporarily, if you’re...
Affiverse Partner
Article
Google updates gambling advertising policy—how it affects affiliates
Google has announced significant updates to its gambling advertising policies which are due to take effect on April 14, 2025. These revisions aim to make gambling-related definitions more clear, while...
Webinar
Webinar Insights: Scaling Smarter & Partnering Better in Lead Generation for 2025
In a recent Affiverse webinar, Lee-Ann Johnstone, founder of Affiverse, sat down with Simon Delaney, CEO of Databowl, to discuss lead generation strategies in 2025. The webinar looked at how...
Article
Why Your Boss Needs to Send You to ELEVATE 2025
Picture this: You’re on a sun-drenched terrace overlooking the vibrant city of London, drink in hand, deep in conversation with a leading expert in affiliate marketing. Around you, industry giants...
Article
Issue 2 of Affiverse Magazine Is Here – Get Your Copy Now!
The wait is over! Affiverse Magazine – Issue 2 has officially dropped, and it’s packed with powerful insights and actionable strategies that every affiliate marketer needs to succeed in 2025....