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Insights

Bold perspectives, expert opinions, and emerging trends shaping performance marketing, featuring insights from partners.
By Affiverse
How to make the most of Instagram Reels
With the explosion of apps like TikTok over the past few years, video content has become more important than ever, with competitors such as Instagram looking to refocus their efforts... Read More
Article
• August 31, 2022
By Affiverse
Tips on marketing with podcasts
Twitter is getting on the podcast train, and we don’t blame them. Podcasts are still growing vastly in popularity and with it the marketing potential. People are listening to podcasts... Read More
Article
• August 25, 2022
By Affiverse
How do you market with streamers on Twitch?
From the outside looking in, a newbie online marketer might look around at the social media space and think that the action is all on YouTube and Instagram. Maybe with... Read More
Article
• August 24, 2022
By Affiverse
Should marketers lean into politics? And how do you do it right?
The US midterms are coming up, and if you’re not in the US, probably the reason you know about it happening at all is the occasional mention in the news... Read More
Article
• August 18, 2022
By Affiverse
What can the most hated apps in the world teach marketers?
Electronics Hub just released a study by DotNek that outlines the most hated apps downloaded around the world. We’re looking at a few case studies that we can pull from... Read More
Article
• August 15, 2022
By Affiverse
Should you encourage fan art and engagement? We explore
Having fans is always going to be a double-edged sword. Rising star influencers can very quickly see themselves being able to walk into any Starbucks without fear one day, only... Read More
Article
• August 4, 2022
By Affiverse
How can affiliate marketers use their social media platforms’ newest feature?
Have you noticed how much social media platforms have been expanding with feature after feature over the past two years? It seems like since the popularity of TikTok took off,... Read More
Article
• August 2, 2022
By Affiverse
B2B affiliate marketing: How, why, and what to know
B2B businesses need marketing just like anyone else, but it can be hard to wrap your head around the idea of B2B affiliate marketing. When you think of affiliate marketing,... Read More
Article
• July 28, 2022
By Affiverse
YouTubers and TikTokers you simply cannot ignore
Sometimes the best way to explain what’s working in marketing is with a demonstration. That’s why we’re going over some of the YouTubers and TikTokers you should definitely take inspiration... Read More
Article
• July 22, 2022
By Affiverse
How to create content for your business niche
The problem with just about every marketing advice guide or blog is that they are very vague. They’re looking to offer advice to everyone, and so focus on the large,... Read More
Article
• July 12, 2022
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Article
The Affiliate Management Performance Program (AMPP) – Your Competitive Edge
Affiliate marketing is evolving at lightning speed, and staying ahead requires more than just access to the right tools – it demands expertise, strategy, and a performance-driven mindset. That’s why...
Affiverse Partner
Podcast
How Big Affiliate Programs Keep Growing!
We’re back with another enlightening episode of the Affiliate Marketing Podcast. This week, Irina Makarova, CMO at PIN-UP Partners, shares her experience transitioning from FinTech to iGaming. Irina shares how...
Affiverse Partner
Article
IPL 2025: The Basics of Driving Traffic for the Indian Premier League by PIN-UP Partners
Landing pages, traffic sources, and maximum profit Sports have always been about big audiences — and today, those audiences go way beyond stadiums. Take the Super Bowl, for example. The...
Article
The Ultimate Guide to Telegram Engagement Tools
As Telegram solidifies its position as a premier platform for digital community building, the ecosystem of tools supporting channel and group management continues to expand. With over 800 million monthly...
Article
Affiverse Partners with iGB to Deliver Groundbreaking Affiliate Manager Academy
Affiverse is proud to announce its latest strategic partnership with iGB (iGaming Business) to co-launch the Affiliate Manager Academy at this year’s iGB L!VE event in Amsterdam. This collaboration marks...
Woman studying on laptop
Article
Influencer Marketing Goes to Uni: Why “Becoming an Influencer” is Now a Legit Career Path
If you’d told a university careers adviser 10 years ago that one day students would be enrolling in degree-level courses on how to become an influencer, they probably would’ve laughed....
Article
Why Your Boss Needs to Send You to ELEVATE 2025
Picture this: You’re on a sun-drenched terrace overlooking the vibrant city of London, drink in hand, deep in conversation with a leading expert in affiliate marketing. Around you, industry giants...
Article
Issue 2 of Affiverse Magazine Is Here – Get Your Copy Now!
The wait is over! Affiverse Magazine – Issue 2 has officially dropped, and it’s packed with powerful insights and actionable strategies that every affiliate marketer needs to succeed in 2025....