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Insights

Bold perspectives, expert opinions, and emerging trends shaping performance marketing, featuring insights from partners.
By Affiverse
How to elevate your publisher and partner performance – Key takeaways
As our next event is slowly creeping up, we want to take you back to our latest ELEVATE event in order to show you first-hand what our events can offer... Read More
Article
• October 11, 2022
By Affiverse
What is your target market and how do you figure that out?
What is your target market? Well, in some sense it’s a demographic or an audience: a group of people you’re looking to reach with your marketing message. It is the... Read More
Article
• October 10, 2022
By Affiverse
How to choose your brand – and why an authentic brand is important
Your brand is your identity. It’s you, or what you want to project, summed up. Your fans should look at it and instantly know what you’re all about. Everything you... Read More
Article
• October 6, 2022
By Affiverse
How do you stand out in the merchandise market?
The natural way for a lot of affiliate marketers, content creators and influencers, to make money is with the merchandise. And it makes sense. Bands and theatre shows have been... Read More
Article
• October 4, 2022
By Affiverse
Keyword research methods for affiliate marketing
Using affiliate marketing is an effective way to expand the reach and impact of your business and products. It can open up access to new markets and demographics, provide a... Read More
Article
• September 29, 2022
By Affiverse
What you need to know about Google’s Helpful Content update
Last month, Google announced the launch of a new update to its algorithm. Known as the Helpful Content update, the move will see changes to Google’s search ranking system, intending... Read More
Article
• September 22, 2022
By Affiverse
Commissioning an artist for graphics? How to do it the right way
There are lots of reasons why an affiliate or a brand might need a graphic designer or even an artist. For the simple stuff, it really stands out as a... Read More
Article
• September 15, 2022
By Affiverse
How will Google Analytics 4 affect Affiliate Marketing
For affiliate marketing and online business, the ability to measure and analyse data is vital for future success. It can give you invaluable information on customer preferences and demographic trends,... Read More
Article
• September 8, 2022
By Affiverse
How do you fix a social media marketing controversy?
Well, Twitter has finally done it. After literal years of its users begging for one, it has hit the trigger on the much-needed edit button. Goodbye typos. Goodbye, dodgy takes.... Read More
Article
• September 2, 2022
By Affiverse
Creating TikTok video content for your business
TikTok has taken the social media world by storm, it stood as the most downloaded app in the first three months of 2022, and its seemingly overnight success has catapulted... Read More
Article
• September 1, 2022
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Affiverse Partner
Article
The Affiliate Management Performance Program (AMPP) – Your Competitive Edge
Affiliate marketing is evolving at lightning speed, and staying ahead requires more than just access to the right tools – it demands expertise, strategy, and a performance-driven mindset. That’s why...
Affiverse Partner
Podcast
How Big Affiliate Programs Keep Growing!
We’re back with another enlightening episode of the Affiliate Marketing Podcast. This week, Irina Makarova, CMO at PIN-UP Partners, shares her experience transitioning from FinTech to iGaming. Irina shares how...
Affiverse Partner
Article
IPL 2025: The Basics of Driving Traffic for the Indian Premier League by PIN-UP Partners
Landing pages, traffic sources, and maximum profit Sports have always been about big audiences — and today, those audiences go way beyond stadiums. Take the Super Bowl, for example. The...
Article
The Ultimate Guide to Telegram Engagement Tools
As Telegram solidifies its position as a premier platform for digital community building, the ecosystem of tools supporting channel and group management continues to expand. With over 800 million monthly...
Article
Affiverse Partners with iGB to Deliver Groundbreaking Affiliate Manager Academy
Affiverse is proud to announce its latest strategic partnership with iGB (iGaming Business) to co-launch the Affiliate Manager Academy at this year’s iGB L!VE event in Amsterdam. This collaboration marks...
Woman studying on laptop
Article
Influencer Marketing Goes to Uni: Why “Becoming an Influencer” is Now a Legit Career Path
If you’d told a university careers adviser 10 years ago that one day students would be enrolling in degree-level courses on how to become an influencer, they probably would’ve laughed....
Article
Why Your Boss Needs to Send You to ELEVATE 2025
Picture this: You’re on a sun-drenched terrace overlooking the vibrant city of London, drink in hand, deep in conversation with a leading expert in affiliate marketing. Around you, industry giants...
Article
Issue 2 of Affiverse Magazine Is Here – Get Your Copy Now!
The wait is over! Affiverse Magazine – Issue 2 has officially dropped, and it’s packed with powerful insights and actionable strategies that every affiliate marketer needs to succeed in 2025....