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Insights

Bold perspectives, expert opinions, and emerging trends shaping performance marketing, featuring insights from partners.
By Affiverse
And now Meta too? Is subscription social media the way forward?
As the saying goes: you get nothing in this world for free. So, with that in mind, it’s shocking that we’ve got so far into the lifespan of the internet... Read More
Article
• February 22, 2023
By Affiverse
How affiliate marketers can avoid a Groundhog Day situation
The film Groundhog Day is a cult classic, featuring a beleaguered weatherman who is forced to relive the same February day over and over and over again. The phrase Groundhog... Read More
Article
• February 20, 2023
By Affiverse
5 top affiliate marketing tools
The marketing world is fiercely competitive. As an affiliate marketer, setting yourself apart from your rivals is essential; it is the only way you can achieve long-term, sustained success for... Read More
Article
• February 17, 2023
By Affiverse
5 ways AI will Change Affiliate Marketing Forever
Artificial intelligence (AI) is making waves in virtually every sector of business, and affiliate marketing is no exception. With the rise of AI, marketers and advertisers are exploring new ways... Read More
Article
• February 16, 2023
By Affiverse
How do you build strong relationships with affiliate partners?
As we have pointed out in past, being an affiliate manager is more about the soft skills than the hard skills. The utmost upon them are people skills. And though... Read More
Article
• February 15, 2023
By Affiverse
What could possibly improve the Super Bowl half time commercials? Influencers
As we noted in another piece covering Super Bowl LVII, there was a noticeable gap in the celebrities that appeared in the many Super Bowl commercials: influencers. Influencers were suspiciously... Read More
Article
• February 14, 2023
By Affiverse
What are the takeaways from the biggest Super Bowl LVII adverts?
We’re looking at the world’s most high-profile marketing opportunity: the Super Bowl halftime show. Sure, there was Rihanna doing what Rihanna does best, but there was also Pringles jokes to... Read More
Article
• February 13, 2023
By Affiverse
Why a diverse team is critical to your marketing strategies
The idea of diversity is something we’ve heard more and more in recent years, and it is becoming increasingly important for businesses and consumers alike. Positive diversity and inclusion practices... Read More
Article
• February 10, 2023
By Affiverse
Key Takeaways from Amplify Summit: How will web3.0 impact performance marketing in 2023?
Our final panel was spent exploring the impact that affiliate marketers face (in all industries) as we look at what’s changing and impacting performance marketing this year, like web3.0. For... Read More
Article
• February 8, 2023
By Affiverse
Key Takeaways from Amplify Summit: Getting ahead of deprecation in cookies before changes in 2024
With Google changing its policies and moving deprecation in cookies back to 2024 what will brands and partners need to do to plan for this change? Lee-Ann is joined by... Read More
Article
• February 7, 2023
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Affiverse Partner
Article
The Affiliate Management Performance Program (AMPP) – Your Competitive Edge
Affiliate marketing is evolving at lightning speed, and staying ahead requires more than just access to the right tools – it demands expertise, strategy, and a performance-driven mindset. That’s why...
Affiverse Partner
Podcast
How Big Affiliate Programs Keep Growing!
We’re back with another enlightening episode of the Affiliate Marketing Podcast. This week, Irina Makarova, CMO at PIN-UP Partners, shares her experience transitioning from FinTech to iGaming. Irina shares how...
Affiverse Partner
Article
IPL 2025: The Basics of Driving Traffic for the Indian Premier League by PIN-UP Partners
Landing pages, traffic sources, and maximum profit Sports have always been about big audiences — and today, those audiences go way beyond stadiums. Take the Super Bowl, for example. The...
Article
The Ultimate Guide to Telegram Engagement Tools
As Telegram solidifies its position as a premier platform for digital community building, the ecosystem of tools supporting channel and group management continues to expand. With over 800 million monthly...
Article
Affiverse Partners with iGB to Deliver Groundbreaking Affiliate Manager Academy
Affiverse is proud to announce its latest strategic partnership with iGB (iGaming Business) to co-launch the Affiliate Manager Academy at this year’s iGB L!VE event in Amsterdam. This collaboration marks...
Woman studying on laptop
Article
Influencer Marketing Goes to Uni: Why “Becoming an Influencer” is Now a Legit Career Path
If you’d told a university careers adviser 10 years ago that one day students would be enrolling in degree-level courses on how to become an influencer, they probably would’ve laughed....
Article
Why Your Boss Needs to Send You to ELEVATE 2025
Picture this: You’re on a sun-drenched terrace overlooking the vibrant city of London, drink in hand, deep in conversation with a leading expert in affiliate marketing. Around you, industry giants...
Article
Issue 2 of Affiverse Magazine Is Here – Get Your Copy Now!
The wait is over! Affiverse Magazine – Issue 2 has officially dropped, and it’s packed with powerful insights and actionable strategies that every affiliate marketer needs to succeed in 2025....