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Insights

Bold perspectives, expert opinions, and emerging trends shaping performance marketing, featuring insights from partners.
By Affiverse
World Consumer Rights Day: A rundown of online marketing regulations
March 15th is designated World Consumer Rights Day, which, frankly, a lot more businesses should follow and celebrate like Christmas. A refresher course on consumer rights can help you avoid... Read More
Article
• March 15, 2023
By Affiverse
Nostalgia marketing: what is it all about?
As Mad Men’s mercurial creative director Don Draper put it: nostalgia means “the pain from an old wound… It’s delicate, but potent.” Nostalgia has long been a tool in the... Read More
Article
• March 14, 2023
By Affiverse
What is Self-Aware Marketing?
The digital landscape and ecommerce industry is becoming increasingly oversaturated. With countless businesses, brands, and platforms out there, it’s harder than ever to make yourself stand out from the crowd,... Read More
Article
• March 13, 2023
By Affiverse
How critical data is to understanding your demographic
Data is an increasingly vital tool that all modern businesses can use to grow, scale, and drive improved sales and revenue. As technology continues to develop and advance, we’re seeing... Read More
Article
• March 10, 2023
By Affiverse
Advice from women in the affiliate marketing industry on International Women’s Day
We asked some of the most respected female players in the affiliate marketing industry, what insights they have for women across the industry. With years of experience behind their belts,... Read More
Article
• March 8, 2023
By Affiverse
The effects of #BookTok and how to replicate that cult following
How can you even explain the phenomenon that is #booktok? What is #booktok? Factually, it’s simply a hashtag on TikTok, but really, it’s a magic wand in promoting books. It’s... Read More
Article
• March 6, 2023
By Affiverse
5 Thing To Ask An Agency Before Hiring Them
You might be in a position right now, where you need to get additional resources from an agency to help you launch, scale and grow your affiliate program. There are... Read More
Article
• March 6, 2023
By Affiverse
“To GAP: TikTok isn’t free advertising”? It’s not? What’s the catch?
TikTok has become the best place for every brand to market since the peak of lockdown. Or is that really the case? Does every brand and business have a home... Read More
Article
• March 6, 2023
By Affiverse
Video content ideas for affiliate marketers
Content is more important than ever before. Brands and businesses are increasingly judged on the quality and quantity of content they deliver. Consumers have come to expect a level of... Read More
Article
• February 27, 2023
By Affiverse
How will US GDPR equivalent, named CCPA, rules impact performance marketers?
We all remember where we were when the towers fell, when Diana was in Paris, and also when GDPR was put in place. It was May 25th 2018. Businesses rushed... Read More
Article
• February 23, 2023
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Affiverse Partner
Article
The Affiliate Management Performance Program (AMPP) – Your Competitive Edge
Affiliate marketing is evolving at lightning speed, and staying ahead requires more than just access to the right tools – it demands expertise, strategy, and a performance-driven mindset. That’s why...
Affiverse Partner
Podcast
How Big Affiliate Programs Keep Growing!
We’re back with another enlightening episode of the Affiliate Marketing Podcast. This week, Irina Makarova, CMO at PIN-UP Partners, shares her experience transitioning from FinTech to iGaming. Irina shares how...
Affiverse Partner
Article
IPL 2025: The Basics of Driving Traffic for the Indian Premier League by PIN-UP Partners
Landing pages, traffic sources, and maximum profit Sports have always been about big audiences — and today, those audiences go way beyond stadiums. Take the Super Bowl, for example. The...
Article
The Ultimate Guide to Telegram Engagement Tools
As Telegram solidifies its position as a premier platform for digital community building, the ecosystem of tools supporting channel and group management continues to expand. With over 800 million monthly...
Article
Affiverse Partners with iGB to Deliver Groundbreaking Affiliate Manager Academy
Affiverse is proud to announce its latest strategic partnership with iGB (iGaming Business) to co-launch the Affiliate Manager Academy at this year’s iGB L!VE event in Amsterdam. This collaboration marks...
Woman studying on laptop
Article
Influencer Marketing Goes to Uni: Why “Becoming an Influencer” is Now a Legit Career Path
If you’d told a university careers adviser 10 years ago that one day students would be enrolling in degree-level courses on how to become an influencer, they probably would’ve laughed....
Article
Why Your Boss Needs to Send You to ELEVATE 2025
Picture this: You’re on a sun-drenched terrace overlooking the vibrant city of London, drink in hand, deep in conversation with a leading expert in affiliate marketing. Around you, industry giants...
Article
Issue 2 of Affiverse Magazine Is Here – Get Your Copy Now!
The wait is over! Affiverse Magazine – Issue 2 has officially dropped, and it’s packed with powerful insights and actionable strategies that every affiliate marketer needs to succeed in 2025....