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Insights

Bold perspectives, expert opinions, and emerging trends shaping performance marketing, featuring insights from partners.
By Affiverse
Easter is a time of fresh starts: how to rebrand
As the owner of any kind of business, be it an affiliate marketing company or an ecommerce platform, your brand’s image and identity is everything. Brand image should convey a... Read More
Article
• April 10, 2023
By Affiverse
Mental health and remote working: a guide for Affiliate Managers
Over the past few years, we’ve seen the concept of remote working become incredibly popular. At first, it was made necessary by pandemic lockdowns, but since restrictions have been lifted... Read More
Article
• April 7, 2023
By Affiverse
Case Studies: Apple 1984 Super Bowl commercial
No one can be a master of their industry without looking at what came before. Even The Beatles and Bob Dylan had to take inspiration from what came before. You... Read More
Article
• April 4, 2023
By Affiverse
TikTok trends to add to your creative calendar in 2023
TikTok trends move at lightning speed. We’re still trying to figure out if someone calling us “sick” or “ill” means a good thing or not. But we’re not here to... Read More
Article
• March 29, 2023
By Affiverse
Generation Alpha: Who are they and how do you market to them?
Generation Alpha is the youngest generation. We will have to start shifting our language when it comes to “marketing to young people” to understand that that means Alpha, not Gen... Read More
Article
• March 27, 2023
By Affiverse
How did Gen Z influence the internet?
Gen Z is no longer babies. If you subscribe to the idea that Gen Z starts at being born in the year 2000, those iPad babies are now 23 years... Read More
Article
• March 24, 2023
By Affiverse
What does the ChatGPT4 do that it couldn’t before? And should we be worried…?
On March 13th it was announced that ChatGPT4 was officially being released into the world. We covered ChatGPT in the Amplify Summit in January, where there was quite the mixed... Read More
Article
• March 22, 2023
By Affiverse
How can marketers infiltrate the expanding Messenger market?
If you’ve been paying attention to social media news, you’ll definitely have noticed Facebook’s lowering user engagement. What might surprise you is that a lot of those users are still... Read More
Article
• March 21, 2023
By Affiverse
What do the latest government TikTok bans mean for marketers?
TikTok has taken the social media world by storm. Once a relatively obscure video-sharing app, the platform has amassed over 1.4 billion users and established itself as a true digital... Read More
Article
• March 20, 2023
By Affiverse
How will new UK Data Privacy laws affect marketers?
When the UK left the European Union, this meant a departure from the bloc’s flagship data privacy legislation, the GDPR. In its place, the government introduced the Data Protection Act... Read More
Article
• March 17, 2023
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Article
The Affiliate Management Performance Program (AMPP) – Your Competitive Edge
Affiliate marketing is evolving at lightning speed, and staying ahead requires more than just access to the right tools – it demands expertise, strategy, and a performance-driven mindset. That’s why...
Affiverse Partner
Podcast
How Big Affiliate Programs Keep Growing!
We’re back with another enlightening episode of the Affiliate Marketing Podcast. This week, Irina Makarova, CMO at PIN-UP Partners, shares her experience transitioning from FinTech to iGaming. Irina shares how...
Affiverse Partner
Article
IPL 2025: The Basics of Driving Traffic for the Indian Premier League by PIN-UP Partners
Landing pages, traffic sources, and maximum profit Sports have always been about big audiences — and today, those audiences go way beyond stadiums. Take the Super Bowl, for example. The...
Article
The Ultimate Guide to Telegram Engagement Tools
As Telegram solidifies its position as a premier platform for digital community building, the ecosystem of tools supporting channel and group management continues to expand. With over 800 million monthly...
Article
Affiverse Partners with iGB to Deliver Groundbreaking Affiliate Manager Academy
Affiverse is proud to announce its latest strategic partnership with iGB (iGaming Business) to co-launch the Affiliate Manager Academy at this year’s iGB L!VE event in Amsterdam. This collaboration marks...
Woman studying on laptop
Article
Influencer Marketing Goes to Uni: Why “Becoming an Influencer” is Now a Legit Career Path
If you’d told a university careers adviser 10 years ago that one day students would be enrolling in degree-level courses on how to become an influencer, they probably would’ve laughed....
Article
Why Your Boss Needs to Send You to ELEVATE 2025
Picture this: You’re on a sun-drenched terrace overlooking the vibrant city of London, drink in hand, deep in conversation with a leading expert in affiliate marketing. Around you, industry giants...
Article
Issue 2 of Affiverse Magazine Is Here – Get Your Copy Now!
The wait is over! Affiverse Magazine – Issue 2 has officially dropped, and it’s packed with powerful insights and actionable strategies that every affiliate marketer needs to succeed in 2025....