TikTok has become the best place for every brand to market since the peak of lockdown. Or is that really the case? Does every brand and business have a home
Content is more important than ever before. Brands and businesses are increasingly judged on the quality and quantity of content they deliver. Consumers have come to expect a level of
We all remember where we were when the towers fell, when Diana was in Paris, and also when GDPR was put in place. It was May 25th 2018. Businesses rushed
As the saying goes: you get nothing in this world for free. So, with that in mind, it’s shocking that we’ve got so far into the lifespan of the internet
The film Groundhog Day is a cult classic, featuring a beleaguered weatherman who is forced to relive the same February day over and over and over again. The phrase Groundhog
The marketing world is fiercely competitive. As an affiliate marketer, setting yourself apart from your rivals is essential; it is the only way you can achieve long-term, sustained success for
Artificial intelligence (AI) is making waves in virtually every sector of business, and affiliate marketing is no exception. With the rise of AI, marketers and advertisers are exploring new ways
As we have pointed out in past, being an affiliate manager is more about the soft skills than the hard skills. The utmost upon them are people skills. And though
As we noted in another piece covering Super Bowl LVII, there was a noticeable gap in the celebrities that appeared in the many Super Bowl commercials: influencers. Influencers were suspiciously
We’re looking at the world’s most high-profile marketing opportunity: the Super Bowl halftime show. Sure, there was Rihanna doing what Rihanna does best, but there was also Pringles jokes to
The idea of diversity is something we’ve heard more and more in recent years, and it is becoming increasingly important for businesses and consumers alike. Positive diversity and inclusion practices
Our final panel was spent exploring the impact that affiliate marketers face (in all industries) as we look at what’s changing and impacting performance marketing this year, like web3.0. For
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