Measuring the true impact of affiliate marketing is something that’s long been seen as a challenge. Traditional attribution models, for example, are often borrowed from paid search, and fail to
As TikTok faces regulatory challenges in the United States, creators and marketers are looking for alternative platforms to engage audiences and sustain their content strategies. We caught up with Lisa
Affiliate marketing has revolutionized the way brands and businesses reach their audiences. By leveraging partnerships with content creators, publishers, and influencers, companies can drive traffic and generate sales through performance-based
The world of digital marketing is evolving faster than ever, and at the heart of this transformation is technology. Recent advancements in marketing technology (MarTech) are fundamentally changing how brands
The advertising world is on the brink of a remarkable milestone. Industry forecasts, such as the GroupM report, suggest that global advertising revenue will surpass $1 trillion in 2025. What’s
The fashion industry is a fast-moving runway of ever-shifting trends that move with the seasons. These hold much influence over so much of what we see in retail and what
Updated December 2024 Negotiating and striking the right deal with an affiliate manager is a crucial skill for running a successful affiliate business. Effective negotiation can significantly impact your bottom
In this interview Parul Bhargava, the visionary CEO of vCommission, gives her thoughts on the AWC Affiliate Event in Bangkok. She shares some standout moments, offers insights on the evolving
Affiliate marketing has become a cornerstone of digital revenue strategies, offering businesses and individuals the chance to earn income through partnerships. Whether you’re new to the concept or looking to
A legal battle between two influencers has sparked debates that could change the influencer marketing landscape. Alyssa Sheil and Sydney Nicole Gifford, prominent creators in the Amazon influencer space, are
Bluesky, the decentralised social media platform backed by Twitter co-founder Jack Dorsey, has been gaining traction as a promising alternative to traditional networks like Twitter and Instagram. With its focus
In a move that has set tongues wagging across industries, Jaguar has unveiled a striking rebrand, complete with a refreshed logo and a refined brand identity. While the move has
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