For years, the marketing world has been focused on producing shorter and shorter content to suit the fast-paced, mobile-first behaviours of today’s consumers. From 15-second TikTok videos to snappy Instagram
Affiverse has secured a new agency partnership with HeyGen the leading AI video creation and translation tool provider, for the management of their affiliate partner program as they seek to expand
When marketers think about Generation Z, the typical assumption is that these young people have the attention span of a goldfish. With their constant scrolling on TikTok, YouTube Shorts, and
Affiverse today announces the arrival of Rosanne Govender as new Head of Growth and Customer Marketing. Rosanne joins Affiverse with over a decade of experience in digital and growth marketing
In a significant development for the affiliate marketing industry last week the Information Commissioner’s Office (ICO) defined cashback tracking cookies as “strictly necessary.” This landmark decision is expected to simplify
If you didn’t make it to the ELEVATE Summit 2024 that we hosted in London in September – don’t be sad about it! Today we’re bringing the experience directly to
Pinterest, often perceived as a visual discovery engine, has quietly emerged as a powerful tool for affiliates. With its unique ability to combine search engine functions and social media features,
Marketing technology solutions are critical for driving business growth and affiliate marketing is no exception. However, purchasing the right marketing software can be a gamble for many companies. In fact,
This month Lee-Ann sat down with Rich Kahn, founder of Anura.io for an insightful webinar discussing the critical importance of investing in affiliate fraud detection. How Fraud is Impacting the
The world of affiliate marketing is constantly evolving, and 2024 is set to see significant changes driven by shifting consumer behaviour. Younger generations like Gen Z and millennials are increasingly
TikTok, the short-form video platform that has captured the attention of billions of users worldwide, has just made a game-changing move. With the launch of its very own Search Ads
Affiliate marketing has long been a staple of digital marketing, offering a cost-effective, scalable, and performance-based model for brands to reach new customers. However, as the digital landscape evolves and
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