As the iGaming industry continues its rapid growth, 2025 promises to be another transformative year. The rise of new technologies, evolving player preferences, and increasing regulation are shaping the landscape
Research shows that the average marketing strategy now involves six touchpoints before a customer makes a purchase. This statistic highlights the increasingly complex journey that consumers take, interacting with various
Postback tracking is making waves in affiliate marketing, offering affiliates a way to keep closer tabs on the conversions they drive. By allowing data to flow directly from an operator’s
As the holiday shopping season approaches, affiliates have a golden opportunity to capitalize on the massive surge in consumer spending. But with so many businesses vying for attention during peak
Affiliate marketing is reshaping the world of digital commerce, creating new opportunities for both brands and marketers. With a model that rewards affiliates for driving sales, affiliate marketing offers a
In today’s digital world, understanding customers goes beyond simple demographics. Now, brands and marketers are looking at “technographics”—a focus on people’s digital habits, from device preferences to browsing behaviours. Knowing
October was a month of game-changing insights, valuable resources, and strategic updates for the affiliate marketing community. As we step into November, let’s revisit the highlights that can help you
As part of its commitment to tracking industry trends, the Performance Marketing Association (PMA) recently released the 2024 U.S. Performance Marketing Brand Survey, which offers insights into the current state
The UK’s recent Budget announcement has left many self-employed affiliates and SME owners in the digital space assessing how new changes may affect their bottom line. From tax adjustments to
The clock is ticking down on the FCC’s new 1-to-1 Consent Rule, with less than 90 days left until it takes effect. This regulation requires affiliates to have explicit, individual
It’s Halloween, the season of ghost stories, ghouls, and… potential affiliate marketing nightmares! But don’t scream just yet—here are five eerie mistakes to steer clear of in your affiliate journey.
As Black Friday and Cyber Monday fast approach, affiliates often focus on the immediate surge in traffic and conversions. But high-quality, evergreen content tailored for this peak season can continue
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