The women’s marketing network event, LinkUnite has launched a membership designed to support women. Women in the marketing industry can sign up for a program that promises to deliver women
The journalism industry has been plagued with a general worry since the mainstream integration of the internet: how do we make money? Before, it was simple. You pick up a
Dr Geoffrey Hinton, a pioneer of artificial intelligence to the point that he was nicknamed the Godfather of AI, has quit his job at Google, with a warning issued to
It’s been a tough 2023 for Meta. The Facebook, Instagram, and WhatsApp parent company has conducted several rounds of layoffs, most recently last week when 10,000 staff were culled. The
The modern consumer values authenticity. For brands, this means that reviews and testimonials from existing customers are essential and can prove extremely effective at generating conversions and further sales. In
Pinterest has announced a new partnership with Amazon that will allow Amazon advertisers to expand their marketing campaign into the image-sharing social media platform. This will be done with an
In another push to integrate social media shopping culture into Facebook and Instagram, Meta is making in-stream buying more efficient and encouraging the use of its AI ad targeting options.
Despite incredible success in Asia, live stream shopping has so far failed to properly take off in Western countries, so much so that Instagram began removing its native live stream
YouTube has rolled out new advertising options for brands and businesses, in what appears to be an attempt to rival the success of TikTok. The first of these options has
If you’re in digital marketing, you might have got a shock come Monday morning, given that Sunday was filled with chaos on Facebook. An error in the social media platform’s
Twitter CEO Elon Musk has launched a threat at Microsoft, tweeting on April 19th, “They trained illegally using Twitter data. Lawsuit time.” What is he talking about? Well, Musk is
Jack Dorsey, the former CEO of Twitter, has launched Bluesky. Reported to be an alternative platform to Twitter, the social media platform has finally expanded into Android devices, greatly promoting
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