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Industry News

Breaking news, expert analysis, and the latest industry shifts curated and written by our editorial team to keep you informed on what truly matters in affiliate and performance marketing.
By Affiverse
Carousel Group makes two senior appointments ahead of launch for two new websites
Carousel Group have made two senior appointments ahead of the launch of its new SportsBetting.com and RaceBook.com. Elisabetta Lerbini has joined as affiliate manager, while Nikos Lagonikas has taken on... Read More
Article
• June 26, 2019
By Affiverse
Genius Sports Group expands marketing tools for operators
Genuis Sports Group’s media technology division, Genius Sport Media is now compromising an expanded series of marketing tools for sports book and gaming operators. The suite of data-driven fan engagement... Read More
Article
• June 26, 2019
By Affiverse
Spinty to be fined €100,000 for illegal marketing of gambling sites
Spintiny has been fined  €100,000 for the illegal marketing of gambling sites in the Netherlands. Simbar Entertainment Systems Limited, a games developer, will also face of €270,000 after the two companies... Read More
Article
• June 26, 2019
By Affiverse
Affiliate Spotlight: Josh Green, Fruity Slots
Affiliate Spotlight shines a light on various affiliates and sites from around the world. This time we spoke with Josh Green from Fruity Slots. After working in the gaming industry for around... Read More
Article
• June 26, 2019
By Affiverse
Marathonbet announces new Partnership with Sevilla FC
Leading online bookmaker Marathonbet is proud to announce a new multi-year deal with five-time Europa League champions, Sevilla FC. One of the most successful clubs of recent decades in Spanish... Read More
Article
• June 26, 2019
By Affiverse
Caesars Palace and Eldorado Resorts enter merger agreement
Eldorado Resorts and Caesars Entertainment have entered into a merger agreement which will see the creation of the largest gaming company in the US. The proposed transaction will combine two... Read More
Article
• June 25, 2019
By Affiverse
Payments Feature: Rhi Burns explains why payments are key for affiliates
Payments are incredibly important for ensuring customers convert first time to an operator. We spoke with Rhi Burns, Chief Commercial Officer of Zimpler to talk about the importance of payments in the Swedish market and... Read More
Article
• June 25, 2019
By Affiverse
FDJ buys Sporting Index parent group for B2B assets
The parent company of sports spread betting site Sporting Index has been acquired by French lottery giant FDJ through its B2B subsidiary FDJ Gaming Solutions (formerly known as LVS). The acquisition... Read More
Article
• June 24, 2019
By Affiverse
Tbilisi announces first iGaming Affiliate Conference in Georgia
On 17 October, Tbilisi will be hosting the Georgia iGaming Affiliate Conference, which will be the country’s first event, dedicated to affiliate marketing in the gambling industry. The event will... Read More
Article
• June 24, 2019
By Affiverse
Yggdrasil expands into Czech Republic with Tipsport
Gaming solutions provider, Yggdrasil, has gone live with its locally certified games portfolio with Czech Republic operator, Tipsport. The launch will mark the debut for Yggdrasil in the market, which... Read More
Article
• June 24, 2019
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Article
The Affiliate Management Performance Program (AMPP) – Your Competitive Edge
Affiliate marketing is evolving at lightning speed, and staying ahead requires more than just access to the right tools – it demands expertise, strategy, and a performance-driven mindset. That’s why...
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Podcast
How Big Affiliate Programs Keep Growing!
We’re back with another enlightening episode of the Affiliate Marketing Podcast. This week, Irina Makarova, CMO at PIN-UP Partners, shares her experience transitioning from FinTech to iGaming. Irina shares how...
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IPL 2025: The Basics of Driving Traffic for the Indian Premier League by PIN-UP Partners
Landing pages, traffic sources, and maximum profit Sports have always been about big audiences — and today, those audiences go way beyond stadiums. Take the Super Bowl, for example. The...
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The Ultimate Guide to Telegram Engagement Tools
As Telegram solidifies its position as a premier platform for digital community building, the ecosystem of tools supporting channel and group management continues to expand. With over 800 million monthly...
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Affiverse Partners with iGB to Deliver Groundbreaking Affiliate Manager Academy
Affiverse is proud to announce its latest strategic partnership with iGB (iGaming Business) to co-launch the Affiliate Manager Academy at this year’s iGB L!VE event in Amsterdam. This collaboration marks...
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Influencer Marketing Goes to Uni: Why “Becoming an Influencer” is Now a Legit Career Path
If you’d told a university careers adviser 10 years ago that one day students would be enrolling in degree-level courses on how to become an influencer, they probably would’ve laughed....
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Why Your Boss Needs to Send You to ELEVATE 2025
Picture this: You’re on a sun-drenched terrace overlooking the vibrant city of London, drink in hand, deep in conversation with a leading expert in affiliate marketing. Around you, industry giants...
Article
Issue 2 of Affiverse Magazine Is Here – Get Your Copy Now!
The wait is over! Affiverse Magazine – Issue 2 has officially dropped, and it’s packed with powerful insights and actionable strategies that every affiliate marketer needs to succeed in 2025....