Recently, Google announced a significant update to Google Analytics 4 (GA4) aimed at improving paid search attribution. This update promises to refine how marketers track conversions, allocate ad budgets, and
In the shifting sands of gambling and iGaming marketing, staying ahead of the competition requires innovative strategies and partnerships. One such strategy that has proven effective is the use of
In a surprising yet somewhat anticipated move, Oracle Corporation has announced the closure of its advertising business. This decision, revealed during the company’s fourth-quarter earnings call for the fiscal year
The European iGaming industry is no stranger to regulatory shifts. These changes often dictate the strategies marketers need to adopt to stay compliant while effectively reaching their target audiences. Recently,
As the affiliate marketing channel continues to increase in size, one trend that has been gaining significant traction is the growing importance of “social proof.” Social proof refers to the
The demise of third-party cookies marks a significant shift in online advertising, emphasizing the need for brands to pivot towards more contextual and privacy-centric strategies. If you’re wondering how to
The iGaming industry is experiencing unprecedented growth. Online casinos, sports betting, and other forms of digital gambling are becoming increasingly popular. In fact, World Casino Directory is estimating that the
The partnership industry faced stagnant employment levels in 2024. Primarily due to Google’s ambivalent stance, which hindered planning efforts, according to a new analysis from Martech Record’s data and insights
We are thrilled to announce that our very own founder, Lee-Ann Johnstone, has been honoured with the prestigious Performance Marketing Personality of the Year award by Haymarket Media Group’s Performance
The online gambling industry is experiencing remarkable growth worldwide, and the Asia-Pacific region is emerging as a highly promising market for affiliates. According to RichAds, the size of the Asia-Pacific
One of the biggest misconceptions about affiliate marketing is that it is a quick and foolproof way to make money. While there is the potential to make a fantastic living
It’s been a busy few months here at Affiverse, with much to look forward to in 2024. As we approach H2, we thought we would share a few key highlights
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