In the rapidly evolving iGaming industry, effective digital marketing strategies are pivotal for B2B companies to thrive. Alexandra Voronetskaya, the Chief Marketing Officer at EvenBet Gaming, delves into the complexities
The Advertising Standards Authority (ASA) has recently issued a ruling banning the use of affiliate marketing programs for electronic cigarettes. This decision comes in the wake of an investigation into
Everflow, an award winning partner marketing platform, has announced the launch of its inaugural Certification Program, “Platform Fundamentals.” This initiative is designed to enhance the skills of professionals by deepening
In an exciting development this week for small and medium-sized advertisers and affiliate (SMEs), TikTok for Business has announced the launch of a new image ad format designed to streamline
Native advertising has long been used as a powerful brand marketing strategy. EMARKETER previously forecasted that US advertisers spent $97.46 billion on native display advertising last year. Unlike traditional ads
Social media is no longer just a platform for connecting with friends and sharing updates. It has evolved into a powerful tool for e-commerce, known as social selling. This trend
This year’s ELEVATE summit is one not to miss! As the digital landscape challenges marketing teams to deliver more ROI with less budget and the deprecation of cookies looming it’s
TikTok is more than just a platform for dance challenges and viral memes. It’s a powerful marketing tool that’s capturing the attention—and investment—of marketers worldwide. According to a recent HubSpot
Gaming Innovation Group’s (GiG) media division has recently announced a rebrand to Gentoo Media. This strategic move marks a pivotal moment in the company’s history, setting the stage for continued
Artificial intelligence (AI) is rapidly changing the face of online marketing. From content creation to data analysis, AI tools are enhancing efficiency and driving better results for affiliate businesses. As
Digital advertising is booming. As we move through 2024, the growth in digital ad spend shows no signs of slowing down. This trend is evident in both the UK and
In a groundbreaking move poised to reshape the $140 billion retail media industry, affiliate-marketing firm Button has launched a new product designed to integrate retail media capabilities with its existing
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