Affiliate marketing has always thrived on innovation. From traditional banner ads to influencer collaborations, the industry has continually adapted to new technologies and consumer behaviours. One of the most exciting
The rise of mobile commerce (m-commerce) is rapidly transforming the world of digital marketing, and affiliate marketing is no exception. With more consumers turning to their smartphones for online shopping,
For years, digital marketers have relied on the “customer funnel”—the well-trodden path from awareness to purchase—as a key model for understanding consumer behaviour. The funnel assumes that a potential customer
ITV has long been a fixture in British living rooms, delivering entertainment, drama, and breaking news to millions. However, in an unexpected pivot, the broadcaster has ventured into the world
EveryMatrix has announced a recommended public offer to acquire all shares in Fantasma Games AB for SEK 59 (€5.21) in cash per share with a total cash consideration of SEK 209.8
Big Betty Partners, a standout affiliate program known for delivering top-tier benefits to its partners, remains dedicated to reliable payouts and personalized support for every affiliate. As a rapidly growing
Alpha Affiliates, a leader in the iGaming industry, is thrilled to participate in the SBC Summit Lisbon from September 24th to 26th. This premier event, renowned for bringing together top
In recent years, the integration of artificial intelligence (AI) into various digital marketing strategies has been nothing short of transformative. One area where AI is making significant inroads isaffiliate marketing,
In the world of affiliate marketing, staying ahead of technological trends is key to remaining competitive. Among the most significant emerging trends is voice search optimisation —a shift in how
Affiliate marketing has long been associated with business-to-consumer (B2C) industries, where companies rely on affiliates to promote their products to a broad audience of individual shoppers. However, in recent years,
Tradedoubler, a pioneer in partner marketing, has announced a major rebrand to commemorate its 25th anniversary. The move signals the company’s renewed commitment to enhancing its affiliate marketing services, which
When it comes to managing digital campaigns, understanding the origin of web traffic is critical for businesses, especially in the affiliate marketing space. Rightlander, a leader in compliance monitoring, has
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