The demise of third-party cookies marks a significant shift in online advertising, emphasizing the need for brands to pivot towards more contextual and privacy-centric strategies. If you’re wondering how to
The iGaming industry is experiencing unprecedented growth. Online casinos, sports betting, and other forms of digital gambling are becoming increasingly popular. In fact, World Casino Directory is estimating that the
The partnership industry faced stagnant employment levels in 2024. Primarily due to Google’s ambivalent stance, which hindered planning efforts, according to a new analysis from Martech Record’s data and insights
We are thrilled to announce that our very own founder, Lee-Ann Johnstone, has been honoured with the prestigious Performance Marketing Personality of the Year award by Haymarket Media Group’s Performance
The online gambling industry is experiencing remarkable growth worldwide, and the Asia-Pacific region is emerging as a highly promising market for affiliates. According to RichAds, the size of the Asia-Pacific
One of the biggest misconceptions about affiliate marketing is that it is a quick and foolproof way to make money. While there is the potential to make a fantastic living
It’s been a busy few months here at Affiverse, with much to look forward to in 2024. As we approach H2, we thought we would share a few key highlights
Have you been looking for a fresh opportunity to drive more traffic and boost your earnings? Say hello to Betovo – the latest thrill for sports enthusiasts, now ready to
In 2024, the revenue from the Games market is projected to reach US$455.30bn. To maintain such growth and concur with other industries, the landscape of B2B marketing in iGaming is
As affiliate marketing grows more and more important for Advertisers to leverage their consumer reach, traffic fraud poses a constant threat when trying to scale. Recent stats predict that sometimes
As the digital marketing landscape braces for the impending deprecation of third-party cookies, brands are facing a pivotal moment. The ELEVATE Summit 2024 presents an invaluable opportunity for businesses to
The Gambling industry in Scandinavia has seen some of the strictest regulations. In this article, we will take a closer look at the positive and negative sides of each of
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