In a significant development for the affiliate marketing industry last week the Information Commissioner’s Office (ICO) defined cashback tracking cookies as “strictly necessary.” This landmark decision is expected to simplify
If you didn’t make it to the ELEVATE Summit 2024 that we hosted in London in September – don’t be sad about it! Today we’re bringing the experience directly to
Pinterest, often perceived as a visual discovery engine, has quietly emerged as a powerful tool for affiliates. With its unique ability to combine search engine functions and social media features,
Marketing technology solutions are critical for driving business growth and affiliate marketing is no exception. However, purchasing the right marketing software can be a gamble for many companies. In fact,
This month Lee-Ann sat down with Rich Kahn, founder of Anura.io for an insightful webinar discussing the critical importance of investing in affiliate fraud detection. How Fraud is Impacting the
The world of affiliate marketing is constantly evolving, and 2024 is set to see significant changes driven by shifting consumer behaviour. Younger generations like Gen Z and millennials are increasingly
TikTok, the short-form video platform that has captured the attention of billions of users worldwide, has just made a game-changing move. With the launch of its very own Search Ads
Affiliate marketing has long been a staple of digital marketing, offering a cost-effective, scalable, and performance-based model for brands to reach new customers. However, as the digital landscape evolves and
As live casino gaming continues to captivate players worldwide, the iGaming industry is seeing a surge in demand for immersive, real-time casino experiences. Players now seek the thrill and authenticity
In recent years, the traditional advertising model has come under pressure, particularly for news publishers who are grappling with shrinking ad revenues. This decline is due to a combination of
Affiliate marketing is undergoing a significant transformation in the United States, with an impressive annual growth rate of 10%. As more businesses move online and adopt performance-based marketing strategies, the
As the holiday season approaches, the world of affiliate marketing and creator partnerships is undergoing significant shifts, driven by changing consumer behaviour and economic uncertainty. A recent Commerce Creator Lightning
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