Affiliate marketing has always relied heavily on data to drive results, but in 2024, the landscape is evolving with the increasing use of real-time analytics. Real-time insights offer affiliates a
Video content has long been a powerful tool in digital marketing, but as we near the end of 2024, its importance for affiliate marketers has never been more critical. The
Content creators and influencers are finding themselves increasingly pulled in multiple directions. Beyond simply creating content, they are now also managing their own e-commerce stores, selling their own branded products,
Artificial Intelligence (AI) has been one of the most transformative forces in the digital marketing landscape over the past few years. Its reach has expanded into nearly every corner of
Retail media has become a hot topic in the digital marketing world. With the rapid rise of e-commerce and changing consumer behaviours, retailers are transforming into digital advertising platforms, giving
The Affiliate Performance Marketing Association (APMA) lead by Kevin Edwards, today delivered its highly anticipated State of the Nation address this afternoon in London showcasing the results of its recent
In recent years, traditional news publishers have faced significant challenges in maintaining advertising revenues. As online ad models shift, publishers are grappling with reduced ad spend, especially around sensitive topics
As an affiliate manager or Affiliate SME, staying ahead of the curve is crucial to your success—and this quarter’s issue of Affiverse Magazine is packed with the tools, insights, and
For years, the marketing world has been focused on producing shorter and shorter content to suit the fast-paced, mobile-first behaviours of today’s consumers. From 15-second TikTok videos to snappy Instagram
Affiverse has secured a new agency partnership with HeyGen the leading AI video creation and translation tool provider, for the management of their affiliate partner program as they seek to expand
When marketers think about Generation Z, the typical assumption is that these young people have the attention span of a goldfish. With their constant scrolling on TikTok, YouTube Shorts, and
Affiverse today announces the arrival of Rosanne Govender as new Head of Growth and Customer Marketing. Rosanne joins Affiverse with over a decade of experience in digital and growth marketing
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