Founded in 2021, Big Betty Partners has already achieved heights in the affiliate marketing industry. With a fresh approach combining innovative technology and strategy, the platform has redefined what success
Social media platforms constantly vie for dominance and user engagement. This year, a new rivalry has emerged, capturing the attention of marketers and social media enthusiasts alike: X (formerly known
Exness Affiliates, in collaboration with PropellerAds, hosted an Affiliate Retreat on 29 May in Yerevan, Armenia, to kick off the MAC Affiliate Conference. This invitation-only event targeted top players in
In today’s digital age, businesses are constantly seeking innovative ways to reach their target audience. One of the most effective yet often overlooked methods is podcast advertising. Podcasts have exploded
Secure Your Spot at Affiverse ELEVATE 2024 in London – Early Bird Tickets Are Selling Out Fast! Attention all affiliates, publishers, influencers, and partners! The digital marketing event of the
Recently, Google announced a significant update to Google Analytics 4 (GA4) aimed at improving paid search attribution. This update promises to refine how marketers track conversions, allocate ad budgets, and
In the shifting sands of gambling and iGaming marketing, staying ahead of the competition requires innovative strategies and partnerships. One such strategy that has proven effective is the use of
In a surprising yet somewhat anticipated move, Oracle Corporation has announced the closure of its advertising business. This decision, revealed during the company’s fourth-quarter earnings call for the fiscal year
The European iGaming industry is no stranger to regulatory shifts. These changes often dictate the strategies marketers need to adopt to stay compliant while effectively reaching their target audiences. Recently,
As the affiliate marketing channel continues to increase in size, one trend that has been gaining significant traction is the growing importance of “social proof.” Social proof refers to the
The demise of third-party cookies marks a significant shift in online advertising, emphasizing the need for brands to pivot towards more contextual and privacy-centric strategies. If you’re wondering how to
The iGaming industry is experiencing unprecedented growth. Online casinos, sports betting, and other forms of digital gambling are becoming increasingly popular. In fact, World Casino Directory is estimating that the
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