Google has defined what ‘search’ is to internet users for over 20 years now and they’re looking to do it again with one such groundbreaking development is named Search Generative
When it comes to search engine optimization (SEO), staying ahead of the curve requires constant adaptation and innovation. One strategy that has gained significant traction in recent years is historical
This year, the Affiverse ELEVATE Summit is taking place in London, as an in-person event. Coming along for the ride are a number of prominent businesses that are invested in
One trend that is gaining significant traction in 2024 is voice search optimisation. As smart speakers and voice-activated assistants become more prevalent, optimising content for voice search is no longer
DeepCI has rebranded to PartnerMatrix Intelligence to create an all-in-one affiliate management and data tracking powerhouse under the PartnerMatrix brand. PartnerMatrix will combine the strengths of PartnerMatrix Intelligence’s advanced data
In the rapidly evolving iGaming industry, effective digital marketing strategies are pivotal for B2B companies to thrive. Alexandra Voronetskaya, the Chief Marketing Officer at EvenBet Gaming, delves into the complexities
The Advertising Standards Authority (ASA) has recently issued a ruling banning the use of affiliate marketing programs for electronic cigarettes. This decision comes in the wake of an investigation into
Everflow, an award winning partner marketing platform, has announced the launch of its inaugural Certification Program, “Platform Fundamentals.” This initiative is designed to enhance the skills of professionals by deepening
In an exciting development this week for small and medium-sized advertisers and affiliate (SMEs), TikTok for Business has announced the launch of a new image ad format designed to streamline
Native advertising has long been used as a powerful brand marketing strategy. EMARKETER previously forecasted that US advertisers spent $97.46 billion on native display advertising last year. Unlike traditional ads
Social media is no longer just a platform for connecting with friends and sharing updates. It has evolved into a powerful tool for e-commerce, known as social selling. This trend
This year’s ELEVATE summit is one not to miss! As the digital landscape challenges marketing teams to deliver more ROI with less budget and the deprecation of cookies looming it’s
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