In the world of digital marketing, brand-to-brand partnerships, also known as barter marketing, are becoming an increasingly popular strategy. This innovative approach involves two non-competing brands working together to promote
In the modern world of online marketing, consumers are engaging with brands across multiple channels, from social media and email to websites and mobile apps. With this in mind, the
The term “influencer” has become synonymous with brands seeking to reach vast audiences through endorsements. For years, macro-influencers—those with hundreds of thousands or even millions of followers—were seen as the
AI-generated content is becoming a significant part of digital platforms like YouTube, Spotify, and Audible. Each platform, however, has set its own rules for how creators can use AI in
As consumers become increasingly conscious of their environmental impact, businesses are adapting to meet these changing values. One of the most notable shifts in the affiliate marketing landscape in 2024
Affiliate marketing has always thrived on innovation. From traditional banner ads to influencer collaborations, the industry has continually adapted to new technologies and consumer behaviours. One of the most exciting
The rise of mobile commerce (m-commerce) is rapidly transforming the world of digital marketing, and affiliate marketing is no exception. With more consumers turning to their smartphones for online shopping,
For years, digital marketers have relied on the “customer funnel”—the well-trodden path from awareness to purchase—as a key model for understanding consumer behaviour. The funnel assumes that a potential customer
ITV has long been a fixture in British living rooms, delivering entertainment, drama, and breaking news to millions. However, in an unexpected pivot, the broadcaster has ventured into the world
EveryMatrix has announced a recommended public offer to acquire all shares in Fantasma Games AB for SEK 59 (€5.21) in cash per share with a total cash consideration of SEK 209.8
Big Betty Partners, a standout affiliate program known for delivering top-tier benefits to its partners, remains dedicated to reliable payouts and personalized support for every affiliate. As a rapidly growing
Alpha Affiliates, a leader in the iGaming industry, is thrilled to participate in the SBC Summit Lisbon from September 24th to 26th. This premier event, renowned for bringing together top
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