Coca-Cola has stepped into the spotlight with its AI-powered holiday advertising campaign, drawing both admiration and criticism. This year, the brand chose to use artificial intelligence to generate festive visuals
Black Friday 2024 has once again underscored the dominance of e-commerce, with U.S. consumers spending a record $10.8 billion online—a 10.2% increase from the previous year. This surge was significantly
Black Friday 2024 has brought intense competition to the digital advertising space, with platforms like Temu and Shein aggressively bidding on competitors’ keywords. This fierce rivalry has driven up online
The affiliate marketing world is shifting. Traditional affiliate networks, with their rigid structures and transaction-focused strategies, are no longer enough to meet the growing demands of modern marketing. The partnership
Leicester City Football Club finds itself involved in a PR controversy as its front-of-shirt sponsor, crypto casino and betting platform BC.Game, faces bankruptcy allegations related to its parent companies in
As Brazil prepares to launch its regulated iGaming market on January 1 2025, the government’s evolving regulatory framework is set to pose challenges for gaming affiliates and operators. The latest
The National Council of Legislators from Gaming States (NCLGS) has released a draft of its Model Internet Gaming Act, aiming to provide a comprehensive framework for U.S. states considering the
A legal battle between two influencers has sparked debates that could change the influencer marketing landscape. Alyssa Sheil and Sydney Nicole Gifford, prominent creators in the Amazon influencer space, are
Google has stepped up its fight against “parasite SEO,” a tactic that exploits high-authority websites to publish irrelevant or low-quality content, often with the goal of manipulating search rankings. This
Affiliate marketing continues to grow as a powerful way for businesses and individuals to earn income. However, as the industry evolves, so do the challenges and pitfalls. With 2025 on
The affiliate marketing landscape is undergoing a significant transformation as retail media networks continue to capture an increasing share of digital marketing budgets. For affiliates navigating this evolving ecosystem, understanding
Bluesky, the decentralised social media platform backed by Twitter co-founder Jack Dorsey, has been gaining traction as a promising alternative to traditional networks like Twitter and Instagram. With its focus
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