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By Affiverse
TikTok in talks with US Government over Chinese founders
The question of loyalties behind the famed “dance app”, TikTok, is reaching boiling point. Questions of intentions behind the app have been brewing since its explosion in the west due... Read More
Article
• January 17, 2023
By Affiverse
TikTok facing US ban after China found spying on journalists
The talk around banning the China-made and operated social media app, TikTok, has been around since the Trump administration, or even in the days of it being called Musically. But... Read More
Article
• December 28, 2022
By Affiverse
TikTok explains why videos appear in For You
The incredibly effective and engaging TikTok algorithm has been the subject of much discussion and study since the video-sharing platform’s meteoric rise. It seems to have an uncanny ability to... Read More
Article
• December 22, 2022
By Affiverse
TikTok is testing landscape full screen display for short-form video content
TikTok appears to be correcting the one thing that YouTube and Twitch have over it: a fully immersive experience. How are they doing that? With landscape, horizontal, full screen experiences.... Read More
Article
• December 15, 2022
By Affiverse
TikTok faces Indiana lawsuit
Short form video-sharing platform TikTok has come under fire for alleged privacy and data protection law violations. The company is set to face a lawsuit filed by the State of... Read More
Article
• December 9, 2022
By Affiverse
TikTok promotes small businesses this holiday season with #ShopSmall
TikTok has launched its #ShopSmall Accelerator in preparation for Small Business Saturday. The guidance package is in partnership with American Express and will provide guidance for small businesses, platform tips,... Read More
Article
• November 15, 2022
By Affiverse
A guide to live streaming on TikTok
Over the past few years, video sharing platform TikTok has enjoyed a meteoric rise in popularity. Users have flocked to the app to share videos and discover new content, with... Read More
Article
• November 7, 2022
By Affiverse
Marketing on TikTok during the holidays
The direction and methods behind a digital marketing strategy can be influenced by all sorts of things. Consumer behavior and preferences are changing constantly, marketers must constantly review and readjust... Read More
Article
• October 28, 2022
By Affiverse
TikTok debuts Photo Mode as Instagram rivalry heats up
TikTok has launched a still image Photo Mode in what comes as an escalation in the rivalry between the video sharing platform and Instagram. The new feature looks remarkably like... Read More
Article
• October 10, 2022
By Affiverse
The TikTok algorithm: what does it mean for marketers?
The TikTok algorithm: what does it mean for marketers? TikTok, the short-form video-sharing sensation, took the social and digital media landscape by storm. Its remarkable success was fueled by the... Read More
Article
• September 30, 2022
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