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By Affiverse
The Power of Micro-Influencers: Why They’re a Game Changer in Affiliate Marketing
The term “influencer” has become synonymous with brands seeking to reach vast audiences through endorsements. For years, macro-influencers—those with hundreds of thousands or even millions of followers—were seen as the... Read More
Article
• September 24, 2024
By Affiverse
Social Media Advertising Revolution: Pinterest, Snapchat, and TikTok Upgrade Tools
When it comes to affiliate marketing, the lines between social interaction and advertising continue to blur. Social media platforms are rapidly evolving their offerings to cater to marketers, and platforms... Read More
Article
• September 4, 2024
By Affiverse
YouTube’s New AI-Generated Content Guidelines: What Marketers and Affiliates Need to Know
As artificial intelligence (AI) continues to reshape the digital landscape, platforms like YouTube are adapting quickly to the challenges and opportunities presented by this technology. Recently, YouTube introduced new guidelines... Read More
Article
• September 3, 2024
By Affiverse
YouTube’s Affiliate Hub: A Game-Changer or a Limited Opportunity for Creators?
YouTube has consistently evolved to meet the needs of its vast creator base, and the introduction of the Affiliate Hub marks a significant step in monetization options. At first glance,... Read More
Article
• September 2, 2024
By Affiverse
TikTok’s New AI Voiceover Tool: A Game-Changer for Affiliate Marketing?
In a significant move that could reshape the way affiliate marketers approach content creation, TikTok has introduced a new feature allowing users to create their own AI-generated voiceovers. This development gives... Read More
Article
• August 27, 2024
By Affiverse
Leveraging The Powerful Convergence of Affiliate and Influencer Marketing
Cristy Garcia, CMO of impact.com, examines how the lines between affiliate and influencer/creator marketing are blurring and how this is redefining the modern marketer’s approach to marketing… Marketers today are looking... Read More
Article
• August 21, 2024
By Affiverse
Meta’s Custom Offers on Instagram: A New Frontier for Targeted Advertising
Digital marketing never stays still and Meta continues to push boundaries with its latest feature: custom offers within Instagram ads. This innovative tool, which allows advertisers to present multiple tailored... Read More
Article
• August 15, 2024
By Affiverse
TikTok Unveils New Image Ad Format for SMEs: A Game Changer for platform Advertising
In an exciting development this week  for small and medium-sized advertisers and affiliate (SMEs), TikTok for Business has announced the launch of a new image ad format designed to streamline... Read More
Article
• June 28, 2024
By Affiverse
TikTok Investment Surge: Over half of current advertisers plan to increase their activity
TikTok is more than just a platform for dance challenges and viral memes. It’s a powerful marketing tool that’s capturing the attention—and investment—of marketers worldwide. According to a recent HubSpot... Read More
Article
• June 26, 2024
By Affiverse
X vs. Threads: The Social Media Showdown of 2024
Social media platforms constantly vie for dominance and user engagement. This year, a new rivalry has emerged, capturing the attention of marketers and social media enthusiasts alike: X (formerly known... Read More
Article
• June 19, 2024
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10 Ways of Becoming an Affiliate Without a Blog
Beyond the Blog: 10 Ingenious Ways to Succeed as an Affiliate Marketer Without Writing a Single Post The affiliate marketing world has a well-worn path: start a blog, build traffic,...
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As Season 20 of the Affiliate Marketing Podcast concludes, host Lee-Ann Johnstone looks back at the wealth of insights shared by industry trailblazers across ten compelling episodes. From content creators...
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Webinar
Webinar: Attracting and Retaining Affiliates with Seamless Payment Experiences
In a recent webinar, industry experts Teddy Ludmer, Senior Alliance Manager at Tipalti, and Ioana Chirnogeanu, Head of Publisher Development EMEA at Everflow, shared invaluable insights on how payment systems...
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Affiverse Partners with iGB to Deliver Groundbreaking Affiliate Manager Academy
Affiverse is proud to announce its latest strategic partnership with iGB (iGaming Business) to co-launch the Affiliate Manager Academy at this year’s iGB L!VE event in Amsterdam. This collaboration marks...
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Article
Influencer Marketing Goes to Uni: Why “Becoming an Influencer” is Now a Legit Career Path
If you’d told a university careers adviser 10 years ago that one day students would be enrolling in degree-level courses on how to become an influencer, they probably would’ve laughed....
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Why Your Boss Needs to Send You to ELEVATE 2025
Picture this: You’re on a sun-drenched terrace overlooking the vibrant city of London, drink in hand, deep in conversation with a leading expert in affiliate marketing. Around you, industry giants...
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The Boston Consulting Group Matrix: A Strategic Framework for Affiliate Marketers
With limited time and resources, affiliate marketers must make calculated choices about where to focus their efforts—whether they’re managing a portfolio of niche sites or multiple content sections within a...