TikTok has come under mounting pressure the world over in recent months, as governments cite fears about the video-sharing app’s privacy and data handling procedures. The app is a modern
This week, Meta published its Q1 2023 Widely Viewed Content Report, which is designed to offer greater transparency about the kind of content that is being viewed, shared, and engaged
Aside from perhaps the Chinese management of the app, TikTok’s biggest criticism is its effect on the music industry. Big labels are telling stars like Halsey, Hozier, and Sam Smith
TikTok’s annual marketing event, TikTok World was held on May 9th, with peers around the world offering insights into marketing on the platform. This is the third inaugural TikTok World
Twitter has been ablaze since Thursday when CEO Elon Musk announced on the social media platform that he is assigning a new female CEO. It’s still a mystery exactly who
TikTok is expanding its Marketing Partners Program by partnering with Smartly.io. The SaaS digital advertising agency will be offering video shopping ad features, in order to streamline the social media
A free ad-free experience on YouTube might be going out the window. Some choose to watch Premium to avoid ads, most choose to use ad blockers. But YouTube is tired
If you’re running a fan account that you haven’t looked at since high school, you might want to move quickly. Twitter is in the process of purging accounts on the
Musicians have a notorious love/hate relationship with TikTok. Artists with a record deal are ordered to go viral before their music will be released, artists without a record deal market
The US regulator, the Federal Trade Commission, has accused Meta of putting children at risk by shirking its responsibilities when it comes to parental controls. The FTC is looking at
TikTok is expanding its Pulse Ads program with a premium option that maximises ad placement to specific verticals and topics, including the most popular content on the app. The new
TikTok kickstarted the short-form video content war, and we have since seen rival social media platforms scramble to launch their own short video services and get involved with this booming
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