Cristy Garcia, CMO of impact.com, examines how the lines between affiliate and influencer/creator marketing are blurring and how this is redefining the modern marketer’s approach to marketing… Marketers today are looking
Digital marketing never stays still and Meta continues to push boundaries with its latest feature: custom offers within Instagram ads. This innovative tool, which allows advertisers to present multiple tailored
In an exciting development this week for small and medium-sized advertisers and affiliate (SMEs), TikTok for Business has announced the launch of a new image ad format designed to streamline
TikTok is more than just a platform for dance challenges and viral memes. It’s a powerful marketing tool that’s capturing the attention—and investment—of marketers worldwide. According to a recent HubSpot
Social media platforms constantly vie for dominance and user engagement. This year, a new rivalry has emerged, capturing the attention of marketers and social media enthusiasts alike: X (formerly known
In the world of digital marketing, staying ahead means embracing new trends and technologies. One trend that has firmly established itself and continues to grow is short-form video content. Platforms
As the affiliate marketing channel continues to increase in size, one trend that has been gaining significant traction is the growing importance of “social proof.” Social proof refers to the
A Comprehensive Guide to Affiliate Marketing for Photographers Affiliate marketing presents a lucrative opportunity for photographers to generate additional revenue by promoting products and services they use and trust. Here’s
Article was updated for 2024. In the rapidly evolving landscape of digital content, podcasts have surged in popularity, prompting major platforms like YouTube and Spotify to compete fiercely for market
In the age of social media, influencer marketing has emerged as a powerful strategy for brands looking to connect with their target audiences in an authentic and engaging way. Leveraging
Crafting engaging content consistently can sometimes feel like a second job. However, for affiliate marketers, staying ahead of the curve is crucial for driving traffic and sales. This blog post
Creator-led affiliate marketing is one strategy of affiliate marketing that pretty much epitomises the creator-made term “trust the process”. If you choose your influencers with care, then you can focus
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