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By Affiverse
Instagram Engagement – 4 Key things for social engagement
Following on from this week’s Instagram story, we look at the 4 key things Instagram can teach you about social media. As one of the biggest and popular social media... Read More
Article
• May 21, 2019
By Affiverse
Instagram makes personalised Stories content available via Explore
Instagram is set to make it much easier for affiliates to promote their brands and products after announcing that Instagram Stories will now be made available on the app’s Explore... Read More
Article
• May 20, 2019
By Affiverse
Instagram News: Shoppable, what does it really mean for affiliates?
Influencer marketing has become one of the most talked about digital mediums in the course of the past year. It’s by far becoming one of the most popular ways of... Read More
Article
• May 17, 2019
By Affiverse
What’s next for influencer marketing and how can affiliates use it effectively?
In the iGaming space, there has been lots of chat about influencer marketing – but there aren’t as many iGaming affiliates making use of this marketing technique in comparison to... Read More
Article
• May 9, 2019
By Affiverse
Twitter : Still growing in popularity in the US
Last week I travelled to New Jersey because I was attending the Betting on Sports America Conference. During my Affiliate MasterClass workshop, we discussed some of the different ways that state... Read More
Article
• April 29, 2019
By Affiverse
Should you use growth services to increase your Instagram following?
Affiverse CEO Lee-Ann Johnstone assesses whether to use growth services. Instagram has more than two billion monthly active users which makes it a vital tool for affiliate marketers who want to... Read More
Article
• April 24, 2019
By Affiverse
Is Twitter still effective for igaming affiliates?
Affiverse CEO Lee-Ann Johnstone assesses whether Twitter is still an effective medium for igaming affiliates. Twitter is a social media force to be reckoned with.  There are 326 million people who... Read More
Article
• April 12, 2019
By Affiverse
Marketers spend more on microinfluencers than celebs, study finds
Marketers are now spending more on microinfluencers than they are celebrities, a study by affiliate service provider Rakuten Marketing has found. The 2019 Influencer Marketing Global Survey discovered that celebrity... Read More
Article
• March 19, 2019
By Affiverse
James Sandberg, Customer Devoted: Social optimisation will soon be as important as SEO
Ahead of next month’s Digital Marketing Forum, Affiverse CEO Lee-Ann Johnstone caught up with James Sandberg, founder of eCommerce agency Customer Devoted. Sandberg, who is heading up a panel entitled ‘Lead Generation: Sales funnels have morphed... Read More
Article
• February 22, 2019
By Affiverse
Facebook plans to join up social applications
According to the New York Times, and the Daily Mail it appears that Facebook have just announced that they intend to merge their Instagram, Messenger and WhatsApp apps letting users message one... Read More
Article
• January 25, 2019
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In a recent webinar, industry experts Teddy Ludmer, Senior Alliance Manager at Tipalti, and Ioana Chirnogeanu, Head of Publisher Development EMEA at Everflow, shared invaluable insights on how payment systems...
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Influencer Marketing Goes to Uni: Why “Becoming an Influencer” is Now a Legit Career Path
If you’d told a university careers adviser 10 years ago that one day students would be enrolling in degree-level courses on how to become an influencer, they probably would’ve laughed....
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Picture this: You’re on a sun-drenched terrace overlooking the vibrant city of London, drink in hand, deep in conversation with a leading expert in affiliate marketing. Around you, industry giants...
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The Boston Consulting Group Matrix: A Strategic Framework for Affiliate Marketers
With limited time and resources, affiliate marketers must make calculated choices about where to focus their efforts—whether they’re managing a portfolio of niche sites or multiple content sections within a...