Influencer marketing has become one of the most talked about digital mediums in the course of the past year. It’s by far becoming one of the most popular ways of
In the iGaming space, there has been lots of chat about influencer marketing – but there aren’t as many iGaming affiliates making use of this marketing technique in comparison to
Last week I travelled to New Jersey because I was attending the Betting on Sports America Conference. During my Affiliate MasterClass workshop, we discussed some of the different ways that state
Affiverse CEO Lee-Ann Johnstone assesses whether to use growth services. Instagram has more than two billion monthly active users which makes it a vital tool for affiliate marketers who want to
Affiverse CEO Lee-Ann Johnstone assesses whether Twitter is still an effective medium for igaming affiliates. Twitter is a social media force to be reckoned with. There are 326 million people who
Marketers are now spending more on microinfluencers than they are celebrities, a study by affiliate service provider Rakuten Marketing has found. The 2019 Influencer Marketing Global Survey discovered that celebrity
Ahead of next month’s Digital Marketing Forum, Affiverse CEO Lee-Ann Johnstone caught up with James Sandberg, founder of eCommerce agency Customer Devoted. Sandberg, who is heading up a panel entitled ‘Lead Generation: Sales funnels have morphed
According to the New York Times, and the Daily Mail it appears that Facebook have just announced that they intend to merge their Instagram, Messenger and WhatsApp apps letting users message one
Manchester-based social marketing company CheckdMedia has launched a new B2B website. With mobile traffic a key driver in today’s market, the firm stressed the importance of delivering ‘a fully responsive
After news broke that Facebook has been sharing more customer data than previously disclosed, a CEO of a global ad agency called out the tech giant for its “egregious behaviour”.
The Advertising Standards Agency (ASA) has issued an industry-wide crackdown on gender-stereotypical and hyper-sexualised adverts, amid fears that influencer marketing is contributing to rising mental health issues and pay inequality.
A report from the Australian Competition and Consumer Commission (ACCC) has stressed the need for a greater level of regulatory oversight for tech giants Facebook and Google. The ACCC is
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