As digital marketing methods continue to integrate closer with one another, new doors open for affiliates to promote themselves. One of these new opportunities is influencer marketing. In 2019, revenue
With influencer marketing becoming more attractive as source of audience acquisition and organic engagement we look at some of the recent updates on instagram offering new guidelines on how you can
Instagram recently confirmed that it would be carrying out a number of trial updates to the app – and has since announced that its test of hiding ‘likes’ on posts
For the third entry to our Vie.gg snack series, the company has given us the run down on the most effective ways to actively engage with eSports players. We’ve already gone through
In the iGaming space, there has been lots of chat about influencer marketing – but there aren’t as many iGaming affiliates making use of this marketing technique in comparison to
Marketers are now spending more on microinfluencers than they are celebrities, a study by affiliate service provider Rakuten Marketing has found. The 2019 Influencer Marketing Global Survey discovered that celebrity
The Advertising Standards Agency (ASA) has issued an industry-wide crackdown on gender-stereotypical and hyper-sexualised adverts, amid fears that influencer marketing is contributing to rising mental health issues and pay inequality.
Influencer marketing has been in the news a lot recently, with brands and influencers themselves coming under fire for this new promotional practice. With new regulation clamping down on iGaming
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