Influencers

In the age of social media, influencer marketing has emerged as a powerful strategy for brands looking to connect with their target audiences in an authentic and engaging way. Leveraging

Buying a car is an exciting time, but it is a significant investment that requires extensive research and planning ahead of time to ensure you are making the right purchase.

Leading global affiliate network Awin has partnered with the company Mavrck, a solutions provider for influencer marketing. This collaboration means that Awin clients will be able to track and improve

The UK Committees of Advertising Practice (CAP) has announced plans to ban the use of sports personalities and celebrities. These new stringent advertising policies have been introduced to clamp down

Amsterdam, Copenhagen, Bilbao, Baku. Sounds like a bucket list of city breaks this year, right? Well, it’s also four of the 12 host cities for Euro 2020. This year’s tournament is

As digital marketing methods continue to integrate closer with one another, new doors open for affiliates to promote themselves. One of these new opportunities is influencer marketing.  In 2019, revenue

Instagram recently confirmed that it would be carrying out a number of trial updates to the app – and has since announced that its test of hiding ‘likes’ on posts

Marketers are now spending more on microinfluencers than they are celebrities, a study by affiliate service provider Rakuten Marketing has found. The 2019 Influencer Marketing Global Survey discovered that celebrity

The Advertising Standards Agency (ASA) has issued an industry-wide crackdown on gender-stereotypical and hyper-sexualised adverts, amid fears that influencer marketing is contributing to rising mental health issues and pay inequality.