By Rishi Lakhani
Dutch Regulator’s €1.6M Fine Against BUX Raises Questions for Affiliate Marketing in Financial Services
The Dutch Authority for the Financial Markets (AFM) has imposed a substantial €1.6 million fine on investment platform BUX B.V., challenging common affiliate marketing practices in the financial services sector.... Read More
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March 31, 2025
By Emma Roberts
Why More Influencers Are Turning to LTK
Affiliate marketing has been around for decades, but it’s undergoing a major shift. LTK (formerly known as LikeToKnowIt) is aiming to revolutionise how creators monetise their influence, positioning itself as the AdSense... Read More
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March 3, 2025
By Affiverse
ShopMy Secures $77.5 Million to Revolutionise Influencer Marketing
Influencer marketing is evolving at breakneck speed, and ShopMy is leading the charge. The technology platform recently secured $77.5 million in a Series B funding round, cementing its place as... Read More
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January 27, 2025
By Affiverse
Online Pharmacy Criticised for Using Influencers to Promote Prescription Drugs
The world of influencer marketing has faced fresh controversy after MedExpress, a London-based online pharmacy, came under investigation for attempting to use social media influencers to promote prescription-only weight-loss drugs.... Read More
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January 21, 2025
By Affiverse
Influencer Marketing in the Fashion Affiliate Space: A Practical Guide for Affiliates and Program Managers
Influencer marketing has become a significant strategy in digital marketing, especially in the fashion industry. It utilizes the popularity and credibility of influencers to promote brands and products to their... Read More
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January 15, 2025
By Affiverse
Influencer Promotions of Weight-Loss Drugs Spark Regulatory Scrutiny in the UK
The rise of influencer marketing has transformed how brands connect with consumers. From beauty products to fitness gear, social media personalities have the power to influence buying decisions like never... Read More
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January 15, 2025
By Affiverse
Later’s Acquisition of Mavely Highlights A Big Move in Influencer Marketing
The influencer marketing industry has seen another shakeup, with Later, a well-known social media management platform, acquiring Mavely, a commission-based shopping platform for creators, in a deal worth $250 million.... Read More
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January 8, 2025
By Emma Roberts
The Influencer Lawsuit That Could Reshape the Industry
A legal battle between two influencers has sparked debates that could change the influencer marketing landscape. Alyssa Sheil and Sydney Nicole Gifford, prominent creators in the Amazon influencer space, are... Read More
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November 28, 2024
By Emma Roberts
How Social Media Influencers Are Reshaping News Consumption in America: What This Means for Affiliates
A recent study reveals a significant shift in how Americans consume news, with social media influencers playing a growing role in shaping public opinion. About one-in-five Americans – including a... Read More
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November 19, 2024
By Affiverse
The Power of Micro-Influencers: Why They’re a Game Changer in Affiliate Marketing
The term “influencer” has become synonymous with brands seeking to reach vast audiences through endorsements. For years, macro-influencers—those with hundreds of thousands or even millions of followers—were seen as the... Read More
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September 24, 2024
