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By Affiverse
Gen Z still use Facebook but spend more time on other apps
One could be forgiven for thinking that, for Gen Z, Facebook may now seem like a bit of an afterthought. With the satisfying aesthetics of Instagram, the unpredictability of Twitter,... Read More
Article
• September 1, 2022
By Affiverse
Pew Research report shows the rise of TikTok and fall of Facebook
Marketers looking to target a younger audience might be interested to know that Pew Research has released a new report showing what teenagers today are looking at. Ultimately, the report... Read More
Article
• August 11, 2022
By Affiverse
Facebook to be given new feed format
If you opened your Facebook account over the past couple of days and saw that everything looked different, there is an explanation. Facebook has inflicted a new feed format that... Read More
Article
• July 22, 2022
By Affiverse
Meta to create “master account” Facebook profiles
Facebook and Instagram-umbrella company, Meta, is considering experimenting with “master accounts”. A user can set up various accounts and tie them back to a master account where they can be... Read More
Article
• July 18, 2022
By Affiverse
Facebook launch ‘Creator Collaborations’ feature 
Facebook has launched a new ‘Creator Collaborations’ feature as a part of its attempt to increase the number of features available to help creators with monetisation, building their presence and... Read More
Article
• June 30, 2022
By Affiverse
Meta is shaking up your Facebook feed with a more AI-centred approach
Facebook is set to go through some heavy changes in the near future. With Meta taking more than a pinch of inspiration from TikTok, the umbrella company is set to... Read More
Article
• June 17, 2022
By Affiverse
Dolphin: a new solution for your Facebook ads
Working with Facebook ads takes a lot of time: audience research, setting up and managing ads, there’s plenty of administration and tasks that can be time consuming to manage as... Read More
Article
• May 19, 2022
By Affiverse
Location Tracking Tools Set to Leave Facebook
Location tracking on Facebook is changing. Meta is reducing the usage of a number of local-based functions such as Nearby Friends, Location History and weather alerts. Meta provided more details... Read More
Article
• May 9, 2022
By Affiverse
Facebook has removed its podcasting features – just 10 months on
Is this the end of podcasts? Facebook seems to think so. Just 10 months after launching podcast support features, Facebook has removed them. Perhaps the platform thinks that the time... Read More
Article
• May 3, 2022
By Affiverse
Facebook’s interest targeting found to be 30% inaccurate
A study conducted by North Caroline State University found that Facebook’s famed interest targeting algorithm is in fact inaccurate for a good portion of the time. For better or worse,... Read More
Article
• April 4, 2022
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The Affiliate Management Performance Program (AMPP) – Your Competitive Edge
Affiliate marketing is evolving at lightning speed, and staying ahead requires more than just access to the right tools – it demands expertise, strategy, and a performance-driven mindset. That’s why...
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Navigating Finance Partnerships: Insights from Finder’s Stephen Davis
In this episode, Lee-Ann Johnstone interviews Stephen Davis from Finder.com, discussing the intricacies of finance affiliate marketing. Stephen shares his journey into the finance sector, the current state of the...
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Best Accounting Software for SME Affiliate Entrepreneurs: Sage vs. Top Alternatives  
Running an affiliate marketing business as an SME entrepreneur means balancing global transactions, complex commission structures, and ever-changing tax regulations. While spreadsheets or basic tools might work temporarily, if you’re...
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Google updates gambling advertising policy—how it affects affiliates
Google has announced significant updates to its gambling advertising policies which are due to take effect on April 14, 2025. These revisions aim to make gambling-related definitions more clear, while...
Webinar
Webinar Insights: Scaling Smarter & Partnering Better in Lead Generation for 2025
In a recent Affiverse webinar, Lee-Ann Johnstone, founder of Affiverse, sat down with Simon Delaney, CEO of Databowl, to discuss lead generation strategies in 2025. The webinar looked at how...
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Why Your Boss Needs to Send You to ELEVATE 2025
Picture this: You’re on a sun-drenched terrace overlooking the vibrant city of London, drink in hand, deep in conversation with a leading expert in affiliate marketing. Around you, industry giants...
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Issue 2 of Affiverse Magazine Is Here – Get Your Copy Now!
The wait is over! Affiverse Magazine – Issue 2 has officially dropped, and it’s packed with powerful insights and actionable strategies that every affiliate marketer needs to succeed in 2025....