Meta’s decision to replace the long-standing “Impressions” metric with “Views” across its platforms has significant implications for advertisers and affiliate marketers. While impressions have traditionally served as a benchmark for
After a long legal battle between Meta, the umbrella company for Facebook, Instagram, WhatsApp and now Threads, and the European Union, Meta has conceded. Meta was challenging the need for
Meta has released the details of a suite of new Facebook creator tools designed to offer further options for creators on the platforms to maximize their content performance. Facebook Reels
Meta has confirmed that it is introducing a set of new Facebook lead generation tools, designed to drive growth and make it easier for brands and customers to connect on
This week, Meta published its Q1 2023 Widely Viewed Content Report, which is designed to offer greater transparency about the kind of content that is being viewed, shared, and engaged
The US regulator, the Federal Trade Commission, has accused Meta of putting children at risk by shirking its responsibilities when it comes to parental controls. The FTC is looking at
In another push to integrate social media shopping culture into Facebook and Instagram, Meta is making in-stream buying more efficient and encouraging the use of its AI ad targeting options.
If you’re in digital marketing, you might have got a shock come Monday morning, given that Sunday was filled with chaos on Facebook. An error in the social media platform’s
Meta has announced that they are putting on a webinar series, called Performance 5, which is focused on five data-proven tactics that help improve advertising performance on Meta’s platforms, which
Despite its reputation for not being the “cool” app, Facebook does have a demographic and they are loyal. Facebook is by no means gaining back the younger audience it craves,
Facebook is offering marketers another way to showcase their expertise in business and social media management on the site. Meta is launching Business Certification badges which will allow brands and
A new report is claiming that Meta, specifically Facebook, has been attempting to quell political content on the site since the January 2021 Capitol Riots, which were commonly said to
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