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By Emma Roberts
What Meta’s New ‘Views’ Metric Means for Affiliate Marketers
Meta’s decision to replace the long-standing “Impressions” metric with “Views” across its platforms has significant implications for advertisers and affiliate marketers. While impressions have traditionally served as a benchmark for... Read More
Article
• November 20, 2024
By Affiverse
Meta loses battle with EU to ask permission for targeted ads
After a long legal battle between Meta, the umbrella company for Facebook, Instagram, WhatsApp and now Threads, and the European Union, Meta has conceded. Meta was challenging the need for... Read More
Article
• August 7, 2023
By Affiverse
Meta announces new Facebook creator tools
Meta has released the details of a suite of new Facebook creator tools designed to offer further options for creators on the platforms to maximize their content performance. Facebook Reels... Read More
Article
• June 16, 2023
By Affiverse
Meta introduces new Facebook lead generation tools  
Meta has confirmed that it is introducing a set of new Facebook lead generation tools, designed to drive growth and make it easier for brands and customers to connect on... Read More
Article
• May 22, 2023
By Affiverse
Widely Viewed Content Report reveals interesting Facebook stats
This week, Meta published its Q1 2023 Widely Viewed Content Report, which is designed to offer greater transparency about the kind of content that is being viewed, shared, and engaged... Read More
Article
• May 18, 2023
By Affiverse
FTC accuses Meta of putting child users at risk
The US regulator, the Federal Trade Commission, has accused Meta of putting children at risk by shirking its responsibilities when it comes to parental controls. The FTC is looking at... Read More
Article
• May 5, 2023
By Affiverse
Meta integrates shopping features for Facebook and Instagram
In another push to integrate social media shopping culture into Facebook and Instagram, Meta is making in-stream buying more efficient and encouraging the use of its AI ad targeting options.... Read More
Article
• April 28, 2023
By Affiverse
Marketing chaos ensues over Facebook ad delivery system error
If you’re in digital marketing, you might have got a shock come Monday morning, given that Sunday was filled with chaos on Facebook. An error in the social media platform’s... Read More
Article
• April 26, 2023
By Affiverse
Meta launches marketing tips webinar series aimed at SMBs
Meta has announced that they are putting on a webinar series, called Performance 5, which is focused on five data-proven tactics that help improve advertising performance on Meta’s platforms, which... Read More
Article
• April 19, 2023
By Affiverse
Facebook is on the up according to reports
Despite its reputation for not being the “cool” app, Facebook does have a demographic and they are loyal. Facebook is by no means gaining back the younger audience it craves,... Read More
Article
• January 30, 2023
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The Affiliate Management Performance Program (AMPP) – Your Competitive Edge
Affiliate marketing is evolving at lightning speed, and staying ahead requires more than just access to the right tools – it demands expertise, strategy, and a performance-driven mindset. That’s why...
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Navigating Finance Partnerships: Insights from Finder’s Stephen Davis
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Google updates gambling advertising policy—how it affects affiliates
Google has announced significant updates to its gambling advertising policies which are due to take effect on April 14, 2025. These revisions aim to make gambling-related definitions more clear, while...
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Webinar Insights: Scaling Smarter & Partnering Better in Lead Generation for 2025
In a recent Affiverse webinar, Lee-Ann Johnstone, founder of Affiverse, sat down with Simon Delaney, CEO of Databowl, to discuss lead generation strategies in 2025. The webinar looked at how...
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Why Your Boss Needs to Send You to ELEVATE 2025
Picture this: You’re on a sun-drenched terrace overlooking the vibrant city of London, drink in hand, deep in conversation with a leading expert in affiliate marketing. Around you, industry giants...
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Issue 2 of Affiverse Magazine Is Here – Get Your Copy Now!
The wait is over! Affiverse Magazine – Issue 2 has officially dropped, and it’s packed with powerful insights and actionable strategies that every affiliate marketer needs to succeed in 2025....