The way businesses connect with customers is shifting faster than ever. AI, personalisation, and social media engagement are now the driving forces behind marketing success in 2025. Companies that embrace
TikTok has evolved far beyond its origins as a short-form video platform. What started as an entertainment app has now become a major player in the e-commerce space, with TikTok
It should come as no shock to learn that the beauty industry revolves around aesthetics, trends, and consumer trust—all things that align perfectly with the fast-paced and dynamic world of
Meta has officially announced the launch of an initial test phase for advertising on Threads, the company’s text-based social media platform. This news has sparked significant interest within the performance
In the rapidly evolving saga, it’s hard not to be aware of the fact that TikTok’s ownership is under intense scrutiny as the U.S. government mandates a divestiture from its
Influencer marketing is evolving at breakneck speed, and ShopMy is leading the charge. The technology platform recently secured $77.5 million in a Series B funding round, cementing its place as
Following his inauguration on January 20, 2025, President Donald Trump has swiftly begun implementing his agenda. One notable move is the executive order he signed, granting TikTok a 75-day reprieve
The world of influencer marketing has faced fresh controversy after MedExpress, a London-based online pharmacy, came under investigation for attempting to use social media influencers to promote prescription-only weight-loss drugs.
The world of social media advertising is never static, and Meta’s recent updates on political content and Community Notes could impact how marketers navigate campaigns in 2025 and beyond. With
TikTok, the social media giant with over 170 million users in the U.S., faces a critical moment. On January 18, 2025, TikTok became inaccessible to its U.S. users following the
As TikTok faces regulatory challenges in the United States, creators and marketers are looking for alternative platforms to engage audiences and sustain their content strategies. We caught up with Lisa
Influencer marketing has become a significant strategy in digital marketing, especially in the fashion industry. It utilizes the popularity and credibility of influencers to promote brands and products to their
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