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By Affiverse
Why Consumers Are Spending Less Time on Social Media
For years, social media platforms have been the go-to channels for digital marketers, advertisers, and affiliates. But new data shows that consumers are spending less time on social media than... Read More
Article
• March 4, 2025
By Emma Roberts
Why More Influencers Are Turning to LTK
Affiliate marketing has been around for decades, but it’s undergoing a major shift. LTK (formerly known as LikeToKnowIt) is aiming to revolutionise how creators monetise their influence, positioning itself as the AdSense... Read More
Article
• March 3, 2025
By Affiverse
TikTok’s Social Shopping Revolution: How It’s Changing E-Commerce in the US
TikTok is no longer just a platform for viral dances and trending challenges—it’s rapidly becoming a major force in e-commerce. Over the last year, the social media giant has ramped... Read More
Article
• February 24, 2025
By Affiverse
AI, personalisation and social media are reshaping marketing in 2025
The way businesses connect with customers is shifting faster than ever. AI, personalisation, and social media engagement are now the driving forces behind marketing success in 2025. Companies that embrace... Read More
Article
• February 6, 2025
By Affiverse
TikTok’s Social Shopping Boom: How the Platform is Reshaping E-commerce in the US
TikTok has evolved far beyond its origins as a short-form video platform. What started as an entertainment app has now become a major player in the e-commerce space, with TikTok... Read More
Article
• January 30, 2025
By Affiverse
The Role of Social Media in Beauty Affiliate Marketing Programs
It should come as no shock to learn that the beauty industry revolves around aesthetics, trends, and consumer trust—all things that align perfectly with the fast-paced and dynamic world of... Read More
Article
• January 28, 2025
By Affiverse
Meta Announces Initial Test of Ads on Threads: A New Opportunity for Performance Marketers
Meta has officially announced the launch of an initial test phase for advertising on Threads, the company’s text-based social media platform. This news has sparked significant interest within the performance... Read More
Article
• January 27, 2025
By Affiverse
TikTok’s Ownership Battle Intensifies as U.S. Deadline Looms
In the rapidly evolving saga, it’s hard not to be aware of the fact that TikTok’s ownership is under intense scrutiny as the U.S. government mandates a divestiture from its... Read More
Article
• January 27, 2025
By Affiverse
ShopMy Secures $77.5 Million to Revolutionise Influencer Marketing
Influencer marketing is evolving at breakneck speed, and ShopMy is leading the charge. The technology platform recently secured $77.5 million in a Series B funding round, cementing its place as... Read More
Article
• January 27, 2025
By Affiverse
Trump’s First Full Day Back in Power: What’s Ahead for TikTok and Digital Policy?
Following his inauguration on January 20, 2025, President Donald Trump has swiftly begun implementing his agenda. One notable move is the executive order he signed, granting TikTok a 75-day reprieve... Read More
Article
• January 21, 2025
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The Affiliate Management Performance Program (AMPP) – Your Competitive Edge
Affiliate marketing is evolving at lightning speed, and staying ahead requires more than just access to the right tools – it demands expertise, strategy, and a performance-driven mindset. That’s why...
Podcast
Navigating Finance Partnerships: Insights from Finder’s Stephen Davis
In this episode, Lee-Ann Johnstone interviews Stephen Davis from Finder.com, discussing the intricacies of finance affiliate marketing. Stephen shares his journey into the finance sector, the current state of the...
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Everflow and Skimlinks Unite to Deliver Enhanced Revenue Channels for Premium Brands
New publisher partnership connects leading brands with thousands of vetted publishers to uncover additional revenue streams through Everflow’s Marketplace Everflow, a premier partner marketing platform, has announced a strategic collaboration...
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Best Accounting Software for SME Affiliate Entrepreneurs: Sage vs. Top Alternatives  
Running an affiliate marketing business as an SME entrepreneur means balancing global transactions, complex commission structures, and ever-changing tax regulations. While spreadsheets or basic tools might work temporarily, if you’re...
Affiverse Partner
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Google updates gambling advertising policy—how it affects affiliates
Google has announced significant updates to its gambling advertising policies which are due to take effect on April 14, 2025. These revisions aim to make gambling-related definitions more clear, while...
Webinar
Webinar Insights: Scaling Smarter & Partnering Better in Lead Generation for 2025
In a recent Affiverse webinar, Lee-Ann Johnstone, founder of Affiverse, sat down with Simon Delaney, CEO of Databowl, to discuss lead generation strategies in 2025. The webinar looked at how...
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Why Your Boss Needs to Send You to ELEVATE 2025
Picture this: You’re on a sun-drenched terrace overlooking the vibrant city of London, drink in hand, deep in conversation with a leading expert in affiliate marketing. Around you, industry giants...
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Issue 2 of Affiverse Magazine Is Here – Get Your Copy Now!
The wait is over! Affiverse Magazine – Issue 2 has officially dropped, and it’s packed with powerful insights and actionable strategies that every affiliate marketer needs to succeed in 2025....