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By Affiverse
How Facebook’s Libra can transform affiliate marketing strategies
Following its launch earlier this year, Facebook’s new Libra currency is expected to alter the way that affiliate marketing occurs on the social media platform. Whilst Facebook has been resistant... Read More
Article
• August 26, 2019
By Affiverse
Study shows under-16’s dominate esports gambling Twitter engagement
Operators, regulators and technology companies have been urged to act after a study has discovered that nearly 50% of worldwide social media users who engage with esports betting posts on... Read More
Article
• August 20, 2019
By Affiverse
Twitter capitalises on video content with new six-second bit unit
In a new move which will see the social media platform attempt to capitalise on the current trends in video advertising, Twitter is planning to roll out a new six-second... Read More
Article
• August 20, 2019
By Affiverse
Video: What makes a great affiliate strategy? From #iGBLive
At last month’s #iGBLive in Amsterdam, Affiverse joined forces with PartnerMatrix to provide an affiliate program workshop held in the exhibition hall of the RAI. Both companies respective CEO’s covered... Read More
Article
• August 1, 2019
By Affiverse
ASA couples up with Love Island stars to deliver social media checklist
The Advertising Standards Authority (ASA) has coupled up with ITV’s Love Island to develop a new social media ‘survival kit’ based around promotional posts and paid content.  Stars from the... Read More
Article
• July 25, 2019
By Affiverse
Facebook rolls out ‘Give Your Game Everything’ campaign
Facebook has rolled out a new ‘Give Your Game Everything’ campaign ahead of the Tokyo 2020 Olympics which seeks to support brands looking to prepare for their marketing activation during... Read More
Article
• July 25, 2019
By Affiverse
Instagram ‘like’ removal could alter influencer marketing strategies
Instagram recently confirmed that it would be carrying out a number of trial updates to the app – and has since announced that its test of hiding ‘likes’ on posts... Read More
Article
• July 22, 2019
By Affiverse
Facebook updates policy on targeted ads
In a move that will see an improvement to the transparency behind targeted content online, Facebook has introduced a number of updates to its suite of ad tools, offering Facebook... Read More
Article
• July 15, 2019
By Affiverse
Video Content : File Formats – what you need to know.
I’m a believer. I never was, but since I’ve started to create small chunks of video content in recent months to engage audiences about our services, I’m starting to see... Read More
Article
• June 6, 2019
By Affiverse
The importance of using earned media to improve your SEO
The media landscape has changed a lot over the years, and phrases like ‘earned media’ or ‘paid Media’ often get thrown around a lot. These terms tend to refer to... Read More
Article
• June 5, 2019
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Article
The Affiliate Management Performance Program (AMPP) – Your Competitive Edge
Affiliate marketing is evolving at lightning speed, and staying ahead requires more than just access to the right tools – it demands expertise, strategy, and a performance-driven mindset. That’s why...
Podcast
B2B Affiliate Marketing Strategies for Global Growth
In this episode, Lee-Ann Johnstone interviews Alexander Feist, Head of Affiliate Marketing at Sage, discussing the rapid growth of B2B affiliate marketing. They explore the importance of building strategic partnerships,...
Affiverse Partner
Article
How To Break Into Top Media Buying
Words: Iryna Teut, Head of HR Pin-Up Traffic In 2025, iGaming is one of the fastest-growing and most in-demand industries for people who want to build a career in international...
Affiverse Partner
Article
Best Accounting Software for SME Affiliate Entrepreneurs: Sage vs. Top Alternatives  
Running an affiliate marketing business as an SME entrepreneur means balancing global transactions, complex commission structures, and ever-changing tax regulations. While spreadsheets or basic tools might work temporarily, if you’re...
Affiverse Partner
Article
Google updates gambling advertising policy—how it affects affiliates
Google has announced significant updates to its gambling advertising policies which are due to take effect on April 14, 2025. These revisions aim to make gambling-related definitions more clear, while...
Webinar
Webinar Insights: Scaling Smarter & Partnering Better in Lead Generation for 2025
In a recent Affiverse webinar, Lee-Ann Johnstone, founder of Affiverse, sat down with Simon Delaney, CEO of Databowl, to discuss lead generation strategies in 2025. The webinar looked at how...
Article
Why Your Boss Needs to Send You to ELEVATE 2025
Picture this: You’re on a sun-drenched terrace overlooking the vibrant city of London, drink in hand, deep in conversation with a leading expert in affiliate marketing. Around you, industry giants...
Article
Issue 2 of Affiverse Magazine Is Here – Get Your Copy Now!
The wait is over! Affiverse Magazine – Issue 2 has officially dropped, and it’s packed with powerful insights and actionable strategies that every affiliate marketer needs to succeed in 2025....