Marketers are now spending more on microinfluencers than they are celebrities, a study by affiliate service provider Rakuten Marketing has found. The 2019 Influencer Marketing Global Survey discovered that celebrity
Ahead of the Digital Marketing Forum at next week’s SBC Betting on Football conference, AffiliateINISDER caught up with Eitan Gorodetsky, Head of SEO and PPC at Betsson Group. Alongside Rob Kerry, Gorodetsky
During this year’s London Affiliate Conference (LAC), Affiverse sat down with Arsenal legend Ray Parlour, who was representing ComeOn. ‘The Romford Pelé’ gave us some insight into his partnership with the sportsbook and casino operator,
Video is one of the most effective elements there is when it comes to digital marketing strategies – but one that can be underused by affiliates. With 78% of people
Ahead of next month’s Digital Marketing Forum, Affiverse CEO Lee-Ann Johnstone caught up with James Sandberg, founder of eCommerce agency Customer Devoted. Sandberg, who is heading up a panel entitled ‘Lead Generation: Sales funnels have morphed
Brand ambassadors are increasingly being used by companies to attract attention to a particular product or service. Companies will often recruit celebrities to promote their product, often in exchange for
Global payments provider Paysafe Group has announced the launch of its industry-specific ‘single point API’, which will deliver a unified payment solution for all igaming incumbents. As well as a
Strategy: Steps you take to win, research process, identifying your competitive strengths, finalising your gameplan. Nick Garner is founder of Oshi.io casino, a successful Curacao-licensed Crypto/Fiat money operator. He previously
Ahead of next week’s London Affiliate Conference (LAC), we sit down with our Marketing Manager Natalie Lees to discuss what attendees can expect from AI at the two-day event. We
According to the New York Times, and the Daily Mail it appears that Facebook have just announced that they intend to merge their Instagram, Messenger and WhatsApp apps letting users message one
Google updated its search quality evaluator guidelines back in August, placing a greater focus on the ‘E-A-T’ principles of expertise, authority and trust. The first few weeks of the update
We catch up with celebrated business coach George Swift (Bigger Brighter Bolder), who will host an exclusive ‘Elevate and Thrive’ Affiliate Business Coaching Workshop at March’s Affiverse Bootcamp, the first time such an initiative
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