Google has rolled out an accelerated mobile page (AMP) feature to help diversify email content. This will be music to the ears of affiliates worldwide, who can now be more creative
No matter how advanced targeting becomes for affiliates, keywords will remain an important way of getting in front of your audience. And while some research tools will eat into your budget,
In recent months, Facebook has been testing out a new feature: ‘Popular Photos‘. As the name suggests, this area of the website is more visual and less wordy. Having concluded
Running a successful affiliate website takes time. Various things need to be considered, including how you attract your audience. It’s also important to think about how, once you’ve grabbed their
In our second Responsible Gambling Week 2019-themed podcast, Lee-Ann Johnstone meets up with Mindway AI founder Kim Mouridsen. Kim is a Neuroscience professor at Aarhus University in Denmark. He created
Twitter is a popular marketing channel for iGaming affiliates. For a start, it’s a cost-effective way to reach a big audience in little time. It also allows for interaction with
Google recently rolled out ‘BERT’ in the US, which was its most important search engine update for a long time. The primary aim of this feature is to give users
In a bid to improve the credibility of information shared on its website, Facebook recently introduced a new feature in the US: ‘Facebook News’. If this rolls out elsewhere, there
With influencer marketing becoming more attractive as source of audience acquisition and organic engagement we look at some of the recent updates on instagram offering new guidelines on how you can
Zynga’s former marketing head as its chief, Doug Scott has been snapped up by Twitch, where he replaces former chief marketer Kate Jhaveri, ending the Amazon gaming platform’s three-month stretch without a lead marketer. While being
Following the Digital Marketing Forum (DMF) at Olympia London two weeks ago, we welcomed some of the brightest and most respected names in the industry to delve into a variety
Better Collective, the affiliate marketing giant has acquired 19.99 per cent of the shares in gambling intelligence software solutions provider, Mindway AI for a total amount of DKK4m (£471,688/€535,718/$592,728). The deal
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